Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Kenya and how they change over time
See what factors influence KFC performance in the Kenya and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Kenya
An analysis of KFC' competitors in the Kenya
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference within the cafe & restaurant industry.
KFC in Kenya holds a leading market performance with a percentile of 99, indicating a top position in the Cafe & Restaurants industry. Its performance peers include Artcaffé, Java House, CJ's, Pizza Inn, Kikao Chill & Vibe, and Chicken Inn, all within a similar leading percentile range.
Customer satisfaction reflects brand perception, loyalty, and the likelihood of repeat business and positive word-of-mouth.
KFC in Kenya demonstrates high customer satisfaction, with an overall CSAT of 97%, reflecting a significant 20.8 percentage point increase year-over-year. All regions show customer satisfaction growth, with Western and Nyanza regions achieving 100% satisfaction. CSAT fluctuates slightly between 95.84% and 97.47% during the observed period.
Average check indicates customer spending habits, influencing revenue projections and menu optimization strategies.
The average check for KFC in Kenya is 2.1K KES, a 33.4% increase year-over-year, demonstrating higher customer spending. Rift Valley has the highest average check at 2.2K KES. The average check fluctuates between 2083.55 KES and 2188.27 KES during the observed period.
Outlet count reflects brand reach, market penetration, and expansion efforts within different regions.
KFC has a varying number of outlets across Kenya, with Rift Valley leading at 6 outlets. Central Kenya has 4 outlets, while Eastern has 3. Coast, Nyanza, and Western regions each have a smaller presence, with 2 and 1 outlets respectively, indicating regional market focus.
Understanding competitors helps refine marketing strategies, identify opportunities, and enhance customer offerings.
The top competitors for KFC in Kenya, based on customer cross-visitation, are Java House (16.25%), Artcaffé (13.25%), Pizza Inn (10.09%), CJ's (6.31%), and Chicken Inn (3.79%). These brands represent alternative dining choices favored by KFC's customer base.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency based on hourly demand.
KFC in Kenya experiences peak traffic workload between 10:00 AM and 8:00 PM (hours 10-18), with the highest activity around 5:00 PM (hour 17). Traffic is minimal during nighttime, indicating key operational hours for maximizing customer service.
Consumer segments inform targeted marketing by tailoring messages to specific demographic groups.
KFC's consumer base in Kenya shows a high affinity among women (78). Men are over-indexed (109). Gen Z demonstrates the highest affinity (308), followed by Gen Y (123). Gen X is under-indexed (36) among KFC's consumer segments.