Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Din Tai Fung is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Din Tai Fung performance in the Malaysia and how they change over time
See what factors influence Din Tai Fung performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Din Tai Fung' competitors in the Malaysia
An analysis of Din Tai Fung' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's competitive strength by measuring its share of foot traffic against other players in the Cafe & Restaurants industry.
Din Tai Fung holds a leading position with a Market Performance percentile of 99, placing it in the top 1% of brands in Malaysia's Cafe & Restaurants sector. This indicates strong customer preference and competitive strength relative to its peers, such as Woodfire Mitc Ayer Keroh, Wallace Burger & Chicken (Bandar Sungai Long), Ong Ong Jack's Vegetarian Wantan Noodles, Wagyu and Rice - Avenue K, Lee’s Signature Fish Pavillion Bukit Jalil, and Roti Bakar Beserah (RBB), all positioned in the same range.
Customer Satisfaction reflects brand health, influencing loyalty and revenue. High CSAT scores suggest positive customer experiences and strong brand equity.
Din Tai Fung's overall customer satisfaction is high at 91%, showing a significant increase of 16.9 percentage points year-over-year. CSAT varies by state, with Pahang at 96%, Selangor at 92%, Johor at 91%, Kuala Lumpur at 90%, and Penang at 61%. The upward trend in CSAT from April to June 2025 suggests continuously improving customer experiences, with the exception of Penang, where CSAT decreased.
Average Check monitors customer spending habits and revenue per transaction, which is crucial for profitability and pricing strategies.
Din Tai Fung's overall average check is 90.8 MYR, a 27.2% increase year-over-year. The average check varies by state, with Pahang at 115.6 MYR, Johor at 107.1 MYR, Kuala Lumpur at 77.3 MYR, Penang at 65.7 MYR, and Selangor at 60 MYR. Fluctuations in average check from April to June 2025 may reflect promotional activities or seasonal menu changes.
Tracking the number of outlets indicates brand expansion and market penetration, reflecting growth strategy and brand reach across regions.
Din Tai Fung has a total of 6 outlets in Malaysia distributed across Kuala Lumpur (2), Selangor (1), Penang (1), Johor (1), and Pahang (1). This distribution shows a strategic presence in key urban and tourist areas, indicating targeted expansion.
Understanding key competitors aids in strategic positioning and helps tailor offerings to capture a greater market share.
Din Tai Fung's top competitors based on cross-visitation include Starbucks (4.52%), McDonald's (3.39%), Oriental Kopi 华阳 (3.39%), Dragon-i (2.82%), and Madam Kwan's (2.82%). These brands attract a portion of Din Tai Fung's customer base, highlighting opportunities for differentiation and targeted marketing strategies.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and ensure efficient service during peak and off-peak times.
Din Tai Fung's peak traffic workload occurs between 12:00 PM and 7:00 PM, with the highest traffic around 1:00 PM (66.63%) and 6:00 PM (61.37%). There is minimal to no traffic from 12:00 AM to 9:00 AM, and 10:00 PM to 11:00 PM, showing specific high-demand windows.
Consumer segment analysis by gender and generation informs targeted marketing and positioning, optimizing engagement and brand resonance.
Din Tai Fung's customer base shows a strong affinity with women (93 index) and men (105 index). Generational analysis reveals Gen Z is over-represented (188 index), while Gen X (59 index) and Gen Y (68 index) are under-represented, indicating potentially higher brand appeal among younger consumers.