Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cuarto de kilo is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Cuarto de kilo performance in the Mexico and how they change over time
See what factors influence Cuarto de kilo performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Cuarto de kilo' competitors in the Mexico
An analysis of Cuarto de kilo' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's competitive strength and customer preference in the Cafe & Restaurants industry within Mexico.
Cuarto de kilo is a leading brand in the Cafe & Restaurants industry in Mexico, securing a position in the top 1% based on market performance. This shows a strong brand presence. Its peers are also at the top of the market: MERMELADA COCINA QUE RECONFORTA, Pizza del Perro Negro, Noreste Grill, Ryoshi Monterrey, Pingo Grill, and Pasta comedia.
Customer Satisfaction (CSAT) is crucial to gauge customer loyalty and brand perception, impacting retention and revenue within the Cafe & Restaurants industry.
Cuarto de kilo shows a positive customer satisfaction trend. The overall CSAT is 74%, a 11.6 percentage point increase year-over-year. Querétaro leads with 98%, followed by Nuevo León at 87%. Guanajuato lags at 48% with a decrease. Overall, customer sentiment is up, with some regional variations requiring attention.
Average Check reflects customer spending per visit, vital for revenue management and understanding customer value within the Cafe & Restaurants industry.
Cuarto de kilo's average check is 237.8 MXN, up 6.4% year-over-year. Michoacán has the highest average check at 281.3 MXN. Jalisco has the lowest at 231.9 MXN. The increase in average check suggests customers are spending more per visit.
Outlet count indicates brand reach and market penetration, crucial for growth and accessibility in the Cafe & Restaurants industry.
Cuarto de kilo has a total of 28 outlets. Jalisco dominates with 21 outlets, while Guanajuato, Michoacán, and Nuevo León each have 2 outlets, and Querétaro has 1. Outlet distribution is heavily concentrated in Jalisco.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies in the Cafe & Restaurants industry.
Cuarto de kilo's top competitors are Little Caesars Pizza (6.14% cross-visitation), Starbucks (5.63%), Carl's Jr. (5.63%), KFC (4.09%), and Subway (3.32%). Customers who visit Cuarto de kilo also frequent these brands, suggesting shared target audiences.
Traffic Workload by hour of the day shows peak operational times, important for staffing and resource allocation within the Cafe & Restaurants industry.
Cuarto de kilo experiences peak traffic between 2 PM and 5 PM, with the highest workload at 4 PM (66.14%). Traffic is minimal before 10 AM and after 10 PM. Staffing should be aligned with these peak hours.
Consumer Segments helps to refine marketing efforts by understanding your customer base across different demographics for the Cafe & Restaurants industry.
Women (62%) and Gen Z (221 affinity index) are strongly overrepresented among Cuarto de kilo's customers, indicating high affinity. Men are at 126%. Gen Y (105 affinity index) has average engagement, while Gen X (74 affinity index) is underrepresented.