Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cinnabon is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Cinnabon performance in the United States and how they change over time
See what factors influence Cinnabon performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Cinnabon' competitors in the United States
An analysis of Cinnabon' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cinnabon's market performance is at the 93rd percentile, which positions it as a leading brand. This means Cinnabon captures a significant portion of customer traffic compared to its competitors. Performance peers in the same percentile range include Eagle Diner, Dessert Cafe, King Cajun Crawfish, Roma's Italian Kitchen, Refresqueria Zona Tropical, Karak House Coffee Co | Tea & Chai Shop | Pastries and Desserts in Laguna Hills, CA.
Outlet count indicates brand reach and market penetration. More outlets can mean greater accessibility and brand visibility for consumers.
Cinnabon has a total of 23 outlets in the United States. Texas has the highest number of outlets (11), followed by California (3), and Florida (2). Other states like New Mexico, Minnesota, Georgia, Wisconsin, New York, Pennsylvania and Illinois each have 1 outlet.
Competitor analysis identifies key rivals and customer overlap, informing strategies for differentiation and market share growth.
Cinnabon's top competitors based on cross-visitation are Schlotzsky's (19.23%), McDonald's (11.54%), Burger King (11.54%), Pika's (7.69%), and Thunder Chicken (7.69%). This indicates that customers who visit Cinnabon also frequently visit these brands.
Traffic workload identifies peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
Cinnabon's traffic workload peaks between 12 PM and 2 PM, with the highest activity around 12 PM (53.52%). Traffic starts to increase from 6 AM (16.05%) and remains high throughout the afternoon before gradually decreasing in the evening.
Understanding consumer segments informs targeted marketing and positioning strategies. Affinity insights by gender and generation enhance customer engagement.
Cinnabon's customer base shows high affinity among women (85%) and men (113%). Generationally, Gen Z (168%) and Gen Y (123%) show particularly high affinity, while Gen X (76%) are under-indexed. High index mean that the segment is overrepresented.