Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chowking is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chowking performance in the United States and how they change over time
See what factors influence Chowking performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Chowking' competitors in the United States
An analysis of Chowking' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference.
Chowking's market performance is leading at the 99th percentile, indicating it captures a significant portion of customer visits within its industry. Performance peers in the same percentile range include Zankou Chicken, Cape Fear Seafood Company, Miyako Doral Japanese Restaurant & Sushi Bar, Palenque Grill, Bawarchi Biryani Point, and Curries Indian Cuisine and Bar.
Customer satisfaction is crucial as it directly impacts brand loyalty, repeat business, and positive word-of-mouth referrals.
Chowking's overall customer satisfaction (CSAT) is high at 91%, with a significant increase of 15.9 percentage points year-over-year. Nevada shows the highest CSAT at 94%, a growth of 22.7 percentage points, while California reports 91%, a growth of 15.6 percentage points. Recent CSAT trended from 92.05% to 96.77% before decreasing to 81.93%.
Average check reveals customer spending habits, influencing revenue projections and strategies for upselling and promotions.
Chowking's overall average check is $25.40, a decrease of 5.2% year-over-year. Nevada shows the highest average check at $33.80. California reports $24.40. Recent average check trended from $23.24 to $27.88 before decreasing to $26.18.
Outlet count indicates brand reach, affecting market penetration, brand visibility, and logistical considerations.
Chowking has a total of 16 outlets across the United States. California has the highest number of outlets with 14, while Nevada and Washington each have 1 outlet.
Understanding key competitors allows for strategic benchmarking and identification of opportunities to improve competitive advantage.
Chowking's top competitors based on customer cross-visitation are McDonald's (16.39%), Jollibee (13.11%), In-N-Out Burger (11.48%), Texas Roadhouse (6.56%), and Chick-fil-A (6.56%).
Analyzing traffic workload by hours helps optimize staffing, manage resources, and improve customer service during peak periods.
Chowking experiences peak traffic workload between 7 AM and 8 PM, with the highest workload observed from 3 PM to 4 PM (58.86%). There is no traffic from 9 PM to 6 AM.
Consumer segment analysis informs marketing by targeting specific groups through tailored messaging and product development.
Chowking's customer base shows a strong affinity for women (90%) and men (108%). Among generations, Gen X shows affinity (99%), Gen Y (93%) and Gen Z (73%).