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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chopsticks is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Chopsticks performance in the Romania and how they change over time
See what factors influence Chopsticks performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Chopsticks' competitors in the Romania
An analysis of Chopsticks' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chopsticks, with a market performance of 97, is a leading brand in Romania's Cafe & Restaurants industry, indicating a strong market presence and customer preference. Performance peers in the same percentile range include Grivița Pub&Grill, Restaurant Mestecăniș, Rustic, Cherhanaua La Navod Navodari, Maestro, and Casa De Tacos.
Outlet count signifies brand reach and market penetration, influencing accessibility and brand visibility.
Chopsticks has multiple outlets across Romania, with Constanța having the highest number (3). Brașov, Argeș, Timiș and Dolj each have 2 outlets, indicating a notable presence in those regions. Further expansion may focus on areas with fewer outlets to increase market coverage.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
McDonald's is the top competitor for Chopsticks, with a cross-visitation rate of 20.51%. Starbucks, AveForchetta, Tucano Coffee, and KFC also attract Chopsticks' customers. This suggests potential strategic alliances or competitive adjustments to retain and attract customers.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal customer service.
Chopsticks experiences peak traffic between 10 AM and 9 PM, with the highest workload around 6 PM. Focusing on operational efficiency during these hours is crucial. Conversely, very low traffic is seen from 10 PM to 9 AM.
Consumer segments guide targeted marketing by understanding demographic preferences and tailoring strategies for maximum impact.
Chopsticks' customer base has a high affinity towards women (98). Gen X is significantly overrepresented (175), while Gen Y is underrepresented (74) and Gen Z is overrepresented (123). Marketing can be tailored to capitalize on high Gen X affinity, while engagement tactics are needed for Gen Y.