Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chip Cookies is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chip Cookies performance in the United States and how they change over time
See what factors influence Chip Cookies performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Chip Cookies' competitors in the United States
An analysis of Chip Cookies' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference in the Cafe & Restaurants industry, indicating brand's share of foot traffic.
Chip Cookies, with a market performance of 99, is a leading brand, securing its spot in the top 1%. This high percentile indicates strong customer preference and effective market positioning relative to peers like Ice Cream Laboratory 777, The Keg Steakhouse + Bar, House of Umami Ramen, Piccola Cucina, Zareen's, and Crazy Craig's, who share the same high-performance tier.
Customer satisfaction reflects brand perception and loyalty. Monitoring trends helps identify areas for improvement and predict future performance.
Chip Cookies has an overall customer satisfaction of 87%, a decrease of 5.5 percentage points year-over-year. Nevada shows the highest CSAT at 100% with a growth of 2.4 percentage points, while Idaho is at 89%, down by 10.5 percentage points. Florida's CSAT is 95%, up by 5.2 percentage points and Utah is at 87%, with a slight decrease. The overall downward trend warrants attention to address customer concerns.
Average check indicates customer spending per visit and is a key driver of revenue. Tracking changes helps assess pricing strategies and customer behavior.
Chip Cookies' average check is $10.10, a decrease of 10.7% year-over-year. Nevada leads with $10.50, while Utah has $9.70, and Idaho averages $8.60. The overall decrease suggests the need to investigate factors influencing spending habits to optimize pricing and offerings.
Outlet count indicates brand reach and expansion efforts, directly affecting market penetration and revenue potential.
Chip Cookies has a total of 16 outlets. Utah leads with 9 outlets, followed by Idaho with 3. Florida, California, Nevada, and Alabama each have 1 outlet. This distribution highlights Utah as a key market and identifies opportunities for expansion in other states.
Identifying key competitors reveals customer preferences and market dynamics, guiding strategic positioning and differentiation efforts.
Chip Cookies' top competitors based on cross-visitation are McDonald's (9.62%), Rodizio Grill (5.77%), Chick-fil-A (5.77%), Eggs & More Breakfast and Lunch (3.85%), and Taco Bell (3.85%). This indicates that Chip Cookies customers also frequent fast-food and casual dining restaurants, suggesting the need to differentiate through quality, experience, or niche offerings.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and enhanced customer experience.
Chip Cookies experiences peak traffic between 17:00 and 19:00, with the highest workload at 56.23% around 18:00. Traffic gradually increases from 10:00, peaking in the late afternoon/early evening, then declines significantly after 21:00. Minimal traffic occurs between midnight and 8:00.
Understanding consumer demographics informs targeted marketing, enabling tailored messaging and product development for maximum impact.
Chip Cookies shows a higher affinity towards women (117 index) compared to men (86 index). Gen Z has the highest affinity (139 index), followed by Gen Y (110 index), and Gen X (77 index). This indicates that Chip Cookies resonates more strongly with younger, female consumers.