Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chang - Modern Thai Cuisine is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chang - Modern Thai Cuisine performance in the Vietnam and how they change over time
See what factors influence Chang - Modern Thai Cuisine performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Chang - Modern Thai Cuisine' competitors in the Vietnam
An analysis of Chang - Modern Thai Cuisine' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals the brand's share of foot traffic, reflecting its competitive strength and customer preference in the industry.
Chang - Modern Thai Cuisine is a leading brand in Vietnam's Cafe & Restaurants industry, securing a 99th percentile market performance. This indicates top-tier performance relative to peers. Its performance peers include: Bỗng - Ốc Ngon Hà Nội, Chạng Vạng Rooftop, Poulet Việt Nam, Cơm Nhà Nha Trang, Phố Ngon 37, and Viet Rice Essence Restaurant. Securing a high percentile demonstrates substantial customer preference.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and customer retention efforts.
The top competitors for Chang - Modern Thai Cuisine, based on cross-visitation, are Pizza 4P's (9.65%), Highlands Coffee (8.77%), Buffet Poseidon (7.02%), KFC (6.14%), and Jollibee (5.26%). This indicates customers of Chang also frequent these brands. Understanding these preferences informs targeted marketing to retain and attract customers.
Traffic workload by hour reveals peak operational periods. This insight optimizes staffing, resource allocation, and reduces wait times.
Traffic workload peaks at 64.62% around 7 PM (19:00) and is high from 11 AM to 8 PM. This indicates that Chang - Modern Thai Cuisine experiences its highest customer activity during the lunch and dinner hours, requiring optimized staffing and resource allocation.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning strategies based on their affinity to the brand.
Among consumer segments, Women show high affinity (106 index) while Men are slightly under-indexed (96 index). Gen X exhibits the highest affinity (151 index), Gen Z is slightly over-indexed (102 index), and Gen Y is under-indexed (92 index). Tailoring marketing to align with Gen X may be fruitful.