Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Byrd's Hot Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Byrd's Hot Chicken performance in the United States and how they change over time
See what factors influence Byrd's Hot Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Byrd's Hot Chicken' competitors in the United States
An analysis of Byrd's Hot Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the cafe and restaurant industry.
Byrd's Hot Chicken ranks in the top 1% of brands, a leading position. This high percentile shows strong customer preference and a significant competitive advantage. Peers in a similar range include Zeppe's Italian Ice, Salumeria 104, Crown Burgers, Base Camp Pizza Co., Keys Cafe & Bakery, and Carbone's Pizzeria, reflecting a concentrated top tier in the market.
CSAT reflects customer happiness. High CSAT boosts loyalty, attracts new customers, and increases revenue for Byrd's Hot Chicken.
Byrd's Hot Chicken boasts a 90% overall CSAT, up 2.7 percentage points year-over-year, suggesting improving customer sentiment. Indiana leads with 99%, while California shows substantial growth (up 21.6pp). However, Illinois shows a decrease of 4.7pp indicating a need for focused improvement efforts in that state.
Average check indicates how much customers spend per order. Increasing average check directly impacts revenue and profitability for Byrd's Hot Chicken.
The overall average check for Byrd's Hot Chicken is $18.90, up 2.3% year-over-year, indicating customers are spending slightly more. Indiana has the highest average check at $28.30, while other states show varying amounts. This suggests pricing and offerings are well-received, particularly in Indiana.
Outlet count indicates brand reach. More locations mean greater accessibility, brand recognition, and market coverage for Byrd's Hot Chicken.
Byrd's Hot Chicken has 12 outlets, with Illinois having the most (8). Florida, California, Michigan, and Indiana each have 1 outlet. This distribution indicates Illinois is a key market, while there's potential for expansion in the other listed states.
Understanding competitors helps refine strategies. Knowing where customers also go reveals shared audiences and competitive pressures for Byrd's Hot Chicken.
McDonald's (7.14%) is the top competitor based on customer cross-visitation, followed by The Port of Peri Peri (6.35%), PIZZA BIZZA (5.56%), Dunkin' (4.76%), and Panda Express (3.97%). This indicates Byrd's Hot Chicken shares customers with quick-service restaurants and peri peri establishments.
Traffic workload shows peak hours. Knowing busy times helps optimize staffing, manage resources, and enhance customer experience at Byrd's Hot Chicken.
Peak traffic workload for Byrd's Hot Chicken is between 11:00 AM and 8:00 PM, peaking at 55.84% at 6:00 PM. Traffic is lowest between 4:00 AM and 9:00 AM. This data suggests focusing resources and staff during lunch and dinner hours to maximize efficiency.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement for Byrd's Hot Chicken.
Women have a 68 affinity index, and Men have a 127 affinity index. Gen X has an affinity index of 77, Gen Y shows 106, and Gen Z has an index of 139. High affinity index means the segment is overrepresented (i.e., has higher-than-average engagement or interest). A value below 100 means the segment is underrepresented (i.e., has lower-than-average engagement).