Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Japan and how they change over time
See what factors influence Burger King performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Japan
An analysis of Burger King' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference within the industry.
Burger King's Market Performance in Japan is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This high percentile suggests strong customer preference and competitive strength. Performance peers in similar positions include Mister Donut, Nakau, テルマエ, OHANABATAKE, Yayoiken, and Darts UP.
CSAT is key for spotting loyalty and service gaps. High CSAT often links to repeat business and strong brand reputation. It shows brand perception.
Burger King's overall customer satisfaction (CSAT) in Japan is 55%, down by 5.2 percentage points year-over-year. Miyagi Prefecture shows the highest CSAT at 85% with a 17.9pp increase. Kyoto Prefecture also shows a increase in satisfaction with a CSAT of 69% and a 16.1pp increase. This indicates varied service quality across regions. The dynamic CSAT data indicates fluctuating customer satisfaction levels, ranging from 52.06% to 56.79% between April and June 2025.
Avg. check reflects spending per customer, aiding revenue forecasting. Growth signals value perception. It measures revenue per customer.
The overall average check for Burger King in Japan is 1.1K JPY, up 6.4% year-over-year. Ibaraki Prefecture has the highest average check at 1.4K JPY. The average check dynamic data indicates growth between April and June 2025, ranging from 990.02 JPY to 1179.89 JPY.
Outlet count shows brand reach. Growth reflects expansion strategy and market confidence. It shows popularity and reach.
Burger King has the most outlets in Osaka Prefecture (28), followed by Kanagawa and Saitama Prefectures (27 each). Chiba Prefecture has 20 outlets. Aichi and Hyogo Prefectures have 12 outlets each. Hokkaido and Okinawa Prefectures have 5 outlets, and Ibaraki and Kyoto Prefectures have 4 outlets each. This data indicates Burger King's store distribution across Japan.
Knowing competitors shows market landscape. Tracking cross-visitation unveils consumer choices. It shows the market competition.
The top competitors for Burger King in Japan, based on cross-visitation, are McDonald's (13.55%), Starbucks (8.38%), 店 (7.76%), Matsuya (6.26%), and Saizeriya (5.88%). This indicates that customers who visit Burger King also frequent these establishments, likely for variety or convenience.
Traffic patterns guide staffing & promotions. Peak hours need more resources. It shows popular brand visit times.
Burger King's traffic workload in Japan peaks between 11:00 AM and 7:00 PM, with the highest workload occurring at 12:00 PM (65.10%) and 1:00 PM (64.55%). Traffic is minimal between midnight and 6:00 AM. This data is important for staffing and promotional strategies.
Understanding consumer segments aids targeted marketing. Gender and Gen affinity reveal key audiences. It shows gender and generation brand affinity.
Burger King's consumer base in Japan shows a higher affinity for Women (81%) and Men (111%). Gen X shows high affinity (116%), followed by Gen Y (98%). Gen Z demonstrates an under-indexed affinity (68%).