Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Brumby's is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Brumby's performance in the Australia and how they change over time
See what factors influence Brumby's performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Brumby's' competitors in the Australia
An analysis of Brumby's' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Brumby's, with a market performance of 98, is a leading brand in Australia's Cafe & Restaurants industry. This high percentile means Brumby's captures a substantial share of customer traffic, indicating strong brand preference. Performance peers such as Loquita, Happyfield Haberfield, Mures Upper Deck, Açaí Junky, Little Monkey Hot Pot, and Griddle & Crisp share similar market positions.
Customer satisfaction (CSAT) reflects brand perception and loyalty. Tracking it identifies areas for improvement and gauges the effectiveness of customer-focused strategies.
Brumby's overall customer satisfaction is 71%, a decrease of 4.6 percentage points year-over-year. Northern Territory and Queensland show the highest CSAT at 73%, with Northern Territory experiencing a significant increase. Western Australia shows the lowest CSAT at 61% with a decline. A consistent CSAT is crucial for maintaining a positive brand image and retaining customers.
Average check reveals customer spending habits. Monitoring changes informs pricing strategies and assesses the impact of promotions on revenue per transaction.
Brumby's average check is 15.30 AUD, a 9.40% decrease year-over-year. Queensland has the highest average check at 16.50 AUD. Victoria's average check is 10.00 AUD. Monitoring the average check helps in understanding customer spending patterns and revenue trends.
Outlet count indicates brand reach and expansion efforts. Tracking changes informs strategic decisions about market penetration and geographic coverage.
Brumby's has 40 outlets in Queensland, representing the largest presence. Victoria has 16 outlets, Western Australia has 10, and Northern Territory has 6. South Australia and New South Wales each have 1 outlet. Outlet distribution indicates market focus and potential for further expansion.
Understanding key competitors aids in strategic positioning. Analyzing cross-visitation patterns reveals shared customer base and opportunities to differentiate offerings.
McDonald's (18.92%) and Hungry Jack's Burgers (14.86%) are the top competitors that Brumby's customers also visit. KFC follows at 10.81%, with The Coffee Club and Zarraffa's Coffee both at 5.41%. This cross-visitation data highlights the competitive landscape and shared customer interests.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures adequate service and minimizes wait times, boosting customer experience.
Brumby's experiences peak traffic between 09:00 and 12:00, with the highest workload around 11:00 (56.22). Traffic starts increasing at 05:00, reaching a maximum during mid-morning. Understanding this workload helps optimize staffing for peak demand and improve customer service.
Understanding consumer segments informs marketing. Affinity insights can inform targeted marketing and positioning strategies.
Women show high affinity (116) toward Brumby's. Men show under-indexed affinity (88). Gen X exhibits significantly high affinity (256), while Gen Y has an affinity index of 83. These insights can tailor marketing to align with segment-specific preferences.