Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
BΙG PΙZZA is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence BΙG PΙZZA performance in the Argentina and how they change over time
See what factors influence BΙG PΙZZA performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of BΙG PΙZZA' competitors in the Argentina
An analysis of BΙG PΙZZA' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
BΙG PΙZZA in Argentina holds a leading market performance at the 99th percentile, placing it in the top 1% of Cafe & Restaurants. This indicates a strong market standing relative to peers like Las Barricas del Abasto, Hormiga Negra, Mamuschka, La Capitana - Bodegón y Vermutería, PESCADERIA YOGABE, and Mirasoles, who share a similar high percentile.
Customer satisfaction reflects brand perception and loyalty, impacting repurchase rates and word-of-mouth referrals.
BΙG PΙZZA's overall customer satisfaction (CSAT) is 77%, a decrease of 4 percentage points year-over-year. Santa Cruz Province shows high satisfaction at 90% with a growth of 16.6 percentage points, while Buenos Aires has a 77% CSAT, up 2.9 percentage points. This suggests variations in customer experience across different regions.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer value.
BΙG PΙZZA's overall average check is 7.7K ARS, a 24% increase year-over-year, suggesting higher customer spending. In Buenos Aires, the average check is 7.3K ARS. This increase indicates successful upselling or increased menu prices.
Outlet count indicates market reach and expansion strategy, reflecting brand's presence and accessibility.
BΙG PΙZZA has a significant presence in Buenos Aires with 54 outlets, representing the majority of its locations. Santa Fe has 6 outlets, Santa Cruz Province has 5, Río Negro Province has 3, Formosa, La Pampa, San Luis, Misiones and Chaco have 2 each, and Entre Ríos Province has 1. This distribution highlights a concentration of outlets in Buenos Aires.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
Customers of BΙG PΙZZA also frequently visit McDonald's (12%), Mostaza (6.5%), Grido Helado (6%), Havanna (4%), and Burger King (3.5%). This cross-visitation suggests these brands are direct competitors, attracting a similar customer base.
Traffic workload reveals peak hours and customer flow, allowing for optimized staffing and resource allocation.
BΙG PΙZZA experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic around 8:00 PM, 9:00 PM, 1:00 PM, 2:00 PM and 3:00 PM. Traffic is significantly lower during early morning hours. This data helps optimize staffing schedules to match customer demand.
Consumer segments analysis informs targeted marketing strategies by understanding demographic preferences.
Women represent 77% of BΙG PΙZZA's consumers with -22.82 affinity index. Men represent 123% of consumers with 22.56 affinity index, showing high affinity. Gen Y represents 115% of consumers with 15.46 affinity index, showing high affinity. This data can refine marketing efforts.