Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Big M is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Big M performance in the France and how they change over time
See what factors influence Big M performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Big M' competitors in the France
An analysis of Big M' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Big M in France's Cafe & Restaurants industry holds a leading MARKET PERFORMANCE percentile of 99. This indicates it outperforms most competitors in foot traffic. Performance peers include Old Wild West, World Avenue, Libertino, PNY, Restaurant PACIFIC GRILL - Buffet à Volonté, and Hanoï Cà Phê, all in the same top percentile range.
Customer satisfaction highlights the brand's ability to meet customer expectations, impacting loyalty and long-term growth.
Big M in France has a customer satisfaction rate of 80%, a 1.9 percentage point increase year-over-year. This suggests improved customer experiences. The CSAT data for Metropolitan France also shows 80% satisfaction, reflecting consistent satisfaction across the region.
Average check reveals customer spending habits, directly impacting revenue and profitability for the brand.
Big M's average check in France is 18.20 EUR, reflecting an 8% increase year-over-year. This indicates customers are spending more per visit. Metropolitan France shows an average check of 18.20 EUR, aligning with the overall trend.
Number of outlets shows the brand's reach, influencing market penetration and customer accessibility.
Big M has 57 outlets in Metropolitan France within the Cafe & Restaurants industry. This number represents the brand's physical presence and distribution network in the region.
Understanding competitors informs strategic positioning, enabling the brand to differentiate and capture market share.
Big M's top competitors, based on customer cross-visitation, include McDonald's (14.97%), Burger King (5.61%), KFC (3.74%), Buffalo Grill (2.67%), and Chicken Street (2.41%). These percentages indicate the proportion of Big M customers who also visit these competing brands.
Traffic workload patterns help optimize staffing and operations, ensuring efficient service during peak hours.
Big M experiences peak traffic between 18:00 and 22:00, with the highest workload at 20:00 (61.37). Understanding these hourly trends allows for strategic resource allocation and operational planning to meet customer demand.
Consumer segment analysis enables targeted marketing, aligning strategies with distinct demographic preferences for enhanced engagement.
Big M's consumer base in France shows high affinity for women (81) and men (117) compared to the average consumer. Among generations, Gen Y (123) shows the highest affinity, while Gen X (55) and Gen Z (53) are under-indexed. These insights can inform tailored marketing approaches.