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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Benihana is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Benihana performance in the United Kingdom and how they change over time
See what factors influence Benihana performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Benihana' competitors in the United Kingdom
An analysis of Benihana' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Benihana's market performance is at the 97th percentile, indicating a leading position. This places them in the top 3% of brands. Performance peers in the same percentile include The Libertine, Adam & Eve, Deans Restaurant, Kingsbridge, Aroma Indian Dining, and Sarchnar Restaurant. This high percentile shows a strong market presence and customer preference compared to competitors.
Customer satisfaction (CSAT) is a key indicator of loyalty and brand perception, driving repeat business and positive word-of-mouth.
Benihana's overall customer satisfaction (CSAT) is 80%, with a 4.4 percentage point increase year-over-year. In England, CSAT is also 80%. This indicates a positive customer experience and improved satisfaction levels compared to the previous year. The CSAT dynamic data shows fluctuations between 78.46% and 81.82% during the observed period.
Average check reflects customer spending per visit and indicates pricing strategy effectiveness and customer value perception.
Benihana's overall average check is £72.3, showing a 2.2% increase year-over-year. In England, the average check is £72.3. The average check dynamic data shows fluctuations between £52.35 and £88.57 during the observed period, which could be influenced by seasonal or promotional factors. A rise of 2.2% indicates that customers are spending slightly more per visit.
Outlet count indicates brand reach and market presence, directly impacting revenue potential and customer accessibility.
Benihana has 2 outlets in England. This shows the current scale of the brand's physical presence in the United Kingdom. With only 2 outlets, any changes or improvements in existing location become very important for success.
Identifying top competitors based on customer cross-visitation helps understand the competitive landscape and customer preferences.
The top competitors with the highest cross-visitation from Benihana's customers are Burger & Lobster, Nando's, wagamama, and McDonald's (all at 5.45%), followed by Subway (3.64%). This suggests that Benihana customers also frequent these establishments, indicating shared customer bases and potential areas for competitive analysis and strategy.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
Benihana experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (50.71%) and 18:00 (49.71%). There is almost no traffic from 0:00 to 11:00. The workload gradually increases from 12:00 (24.93%) to 17:00. This data indicates that the restaurant is busiest during dinner hours, requiring appropriate staffing levels.
Understanding consumer demographics allows for targeted marketing campaigns and product offerings tailored to specific groups.
Benihana's customer base shows a higher affinity among women (index of 115) and Gen Y (index of 143). Conversely, there is a lower affinity among men (index of 90) and Gen X (index of 76). This indicates that women and Gen Y are more strongly represented in Benihana's customer base compared to men and Gen X.