Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Backstube is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Backstube performance in the Norway and how they change over time
See what factors influence Backstube performance in the Norway and how they change over time
Available by subscription
Available by subscription
An analysis of Backstube' competitors in the Norway
An analysis of Backstube' competitors in the Norway
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows Backstube's foot traffic share, reflecting its competitive strength and customer preference in the cafe and restaurant sector.
Backstube's market performance is at the 98th percentile, indicating a leading position in the Cafe & Restaurants industry in Norway. This shows strong customer preference compared to its peers like Asia Aker Brygge, Lett, Det Lille Kaffekompaniet, Magic Ice Bar, Ølhallen, and Fellini Lofoten As, which are in the same percentile.
Customer satisfaction (CSAT) is vital as it measures how well Backstube meets customer expectations, impacting loyalty and brand perception.
Backstube's overall customer satisfaction is 86%, up by 0.2 percentage points year-over-year. In Troms og Finnmark, CSAT is 96% but decreased by 4.3 percentage points. The CSAT trend from April to June 2025 varied, peaking in May. These findings suggest a generally positive customer perception, though there's a need to address satisfaction declines in specific regions.
Outlet distribution indicates Backstube's market coverage, essential for assessing brand reach and expansion opportunities across Norway.
Backstube has 3 outlets in Vestland, 2 in Viken, and 1 each in Buskerud, Vestfold, Troms og Finnmark, and Østfold. This distribution highlights Vestland as the region with the highest concentration of Backstube locations.
Identifying competitors shows Backstube's competitive landscape, enabling strategic positioning and differentiation efforts in Norway.
Backstube's top competitors, based on cross-visitation, are McDonald's (10.42%), Godt Brød (8.33%), Los Tacos (6.25%), Restaurant Skirri (4.17%), and Olivia (4.17%). This indicates that customers who visit Backstube also frequent these brands, suggesting potential competitive overlaps in customer preferences.
Analyzing traffic workload by hour uncovers peak times, enabling Backstube to optimize staffing and service for higher customer satisfaction.
Backstube experiences peak traffic between 11:00 and 15:00, with the highest workload at 12:00. Traffic starts increasing at 6:00, peaks mid-day, and declines after 17:00, reaching near zero after 20:00. This data informs staffing and resource allocation to match customer demand.
Understanding consumer segments by gender and generation allows Backstube to tailor marketing and product offerings for better engagement.
Women show a high affinity (115) towards Backstube, while men are under-indexed (93). Gen Z shows extremely high affinity (284) towards Backstube, while Gen Y shows relatively low affinity (78). This suggests targeted marketing towards women and Gen Z could be particularly effective.