Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Norway and how they change over time
See what factors influence McDonald's performance in the Norway and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Norway
An analysis of McDonald's' competitors in the Norway
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
McDonald's in Norway holds a leading market performance at the 99th percentile, placing it in the top 1% of brands in the Cafe & Restaurants industry. This indicates a strong competitive position and high customer preference. Performance peers include Burger King and Egon.
CSAT measures customer happiness, guiding improvements and loyalty strategies to boost brand affinity and repeat business.
McDonald's customer satisfaction in Norway is 38%, a decrease of 7.6 percentage points year-over-year. Telemark shows the highest CSAT at 83%, while Møre og Romsdal experienced a significant decrease. Action should be taken to address declining satisfaction.
Average check reveals spending patterns, informing pricing and promotion strategies to optimize revenue and customer value.
The average check for McDonald's in Norway is 191.4 NOK, a 6.1% increase year-over-year. Telemark has the highest average check at 213.3 NOK. This indicates customers are spending more per visit, particularly in Telemark.
Outlet count reflects market reach, impacting brand visibility and accessibility for customers across different regions.
McDonald's has varying outlet distribution across Norway, with Viken having the highest number of outlets at 14. Rogaland has 9, while Innlandet and Vestland each have 7. This highlights regional presence.
Analyzing competitors reveals market dynamics, informing strategies to capture market share and differentiate the brand.
McDonald's top competitors in Norway, based on cross-visitation, are Burger King (17.57%), Peppes Pizza (5.54%), and Egon (5.47%). Burger King is a significant competitor.
Traffic workload by hour shows peak times, enabling staffing and resource optimization for better customer service.
Traffic workload for McDonald's in Norway peaks between 14:00 and 17:00, with the highest traffic at 16:00 (62.98). Early morning hours have the lowest traffic. Staffing should be adjusted to match peak demand.
Understanding consumer segments allows tailored marketing, improving engagement and brand resonance with specific demographics.
McDonald's in Norway shows women are overrepresented in the consumer base with an affinity index of 75, while men are at 112. Gen X are at 115, Gen Y 97 and Gen Z 109. Tailored marketing strategies should be created.