Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bäckerei Heinemann is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Bäckerei Heinemann performance in the Germany and how they change over time
See what factors influence Bäckerei Heinemann performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Bäckerei Heinemann' competitors in the Germany
An analysis of Bäckerei Heinemann' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Bäckerei Heinemann holds a leading market performance percentile of 96 in the Cafe & Restaurants industry in Germany. This places them in the top 4% of brands, indicating a strong competitive position. Performance peers in the same percentile range include AVIUM Lounge, Troya Hähnchen Grill, Cafe Melt, Casa D' Angelo, Hüftgold, and Bosporus Kebap Haus.
Customer satisfaction is crucial because it reflects customer loyalty, impacts brand reputation, and drives long-term business success.
Bäckerei Heinemann's overall customer satisfaction (CSAT) is 89% in Germany, with a 2 percentage point decrease year-over-year. In North Rhine-Westphalia, customer satisfaction also stands at 89%. While generally high, the slight decrease suggests a need to investigate potential areas for improvement to maintain customer loyalty.
Average check reveals spending habits, vital for pricing strategies and revenue optimization. It directly impacts profitability.
Bäckerei Heinemann's overall average check is 6.6 EUR, a 7.6% decrease year-over-year. The average check in North Rhine-Westphalia is also 6.6 EUR. The decrease suggests customers are spending less per visit, which needs further monitoring to determine the cause and strategize accordingly.
Outlet count indicates market reach and expansion. Tracking it reveals business growth and geographical presence.
Bäckerei Heinemann operates 14 outlets in North Rhine-Westphalia, indicating a concentrated presence in this state. This number provides a baseline for assessing future expansion efforts and regional market penetration.
Competitor analysis identifies key rivals and customer preferences. This informs competitive strategies and improves market positioning.
The top competitors for Bäckerei Heinemann, based on cross-visitation, are McDonald's (12.90%), GILGEN'S Bäckerei & Konditorei (6.45%), Merzenich in (6.45%), Brauhaus FRÜH am Dom (6.45%), and Starbucks (6.45%). This indicates a blend of fast-food and bakery competitors sharing Heinemann's customer base.
Traffic workload distribution reveals peak hours. Optimizing staffing & resource allocation during these times is critical.
Bäckerei Heinemann experiences peak traffic between 6 AM and 5 PM, with the highest workload around 10 AM (57.56%). Minimal traffic occurs between 8 PM and 5 AM. Resource allocation should be optimized to meet the demands of peak hours.
Understanding consumer segments enables targeted marketing, personalized offers, and improved customer engagement and overall ROI.
Women are over-represented with an affinity index of 89, while men are over-represented with an affinity index of 106. Among generations, Gen X has an affinity index of 41, Gen Y has an affinity index of 65, and Gen Z is over-represented with an affinity index of 211. This suggests Gen Z consumers have a high affinity towards Bäckerei Heinemann.