Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bäckerei Brinkhege - Treffpunkt is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Bäckerei Brinkhege - Treffpunkt performance in the Germany and how they change over time
See what factors influence Bäckerei Brinkhege - Treffpunkt performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Bäckerei Brinkhege - Treffpunkt' competitors in the Germany
An analysis of Bäckerei Brinkhege - Treffpunkt' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Bäckerei Brinkhege - Treffpunkt is in the top 1% of brands, indicating a leading market position. This shows strong customer preference compared to its peers like Bäckerei Gebr. Lutz GmbH & Co Kg, Chidos Burritos, Gans Woanders, Frida am See, Fischhus, and Bäcker Meyer Mönchhof, which are in the same percentile range.
Customer satisfaction reflects customer loyalty and directly impacts brand reputation and long-term revenue.
Overall customer satisfaction for Bäckerei Brinkhege - Treffpunkt is 62%, a 2.5 percentage point decrease year-over-year. In Lower Saxony, customer satisfaction is 60%, with a decrease of 3.3 percentage points. This suggests a need to address factors impacting customer experience to improve satisfaction levels.
Average check reveals spending habits, crucial for pricing strategies and understanding revenue per customer.
The overall average check is 7.40 EUR, a 5.50% decrease year-over-year. In Lower Saxony, the average check is 7.60 EUR, showing no growth. The trend indicates customers are spending slightly less per visit, requiring a closer look at menu pricing and offerings.
Outlet count reflects brand reach and market presence, critical for overall revenue and growth potential.
Bäckerei Brinkhege - Treffpunkt has 32 outlets in Lower Saxony and 4 in North Rhine-Westphalia. The concentration in Lower Saxony indicates a strong regional presence, while the smaller number in North Rhine-Westphalia suggests room for expansion.
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategies.
The top competitors for Bäckerei Brinkhege - Treffpunkt, based on customer cross-visitation, are McDonald's (17.14%), KFC (4.29%), Bäckerei Wilhelm Middelberg GmbH (4.29%), Coors (4.29%), and Schmidt (4.29%). This shows customers also frequent fast-food chains, suggesting potential competition for quick meals.
Traffic workload distribution highlights peak hours, enabling effective staffing and resource allocation.
Peak traffic workload for Bäckerei Brinkhege - Treffpunkt occurs between 8:00 AM and 12:00 PM, with the highest workload at 11:00 AM (55.89). Minimal traffic is observed between 8:00 PM and 5:00 AM. Resource allocation should align with these peak hours to optimize customer service.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Women are overrepresented among Bäckerei Brinkhege - Treffpunkt's consumers (Affinity Index = 70), while Men are significantly overrepresented (Affinity Index = 117). Gen X (Affinity Index = 84), Gen Y (Affinity Index = 57) and Gen Z (Affinity Index = 61) are all underrepresented. Marketing efforts should consider these affinity indexes to better cater to their preferences.