Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence 爭鮮PLUS performance in the Taiwan and how they change over time
See what factors influence 爭鮮PLUS performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of 爭鮮PLUS' competitors in the Taiwan
An analysis of 爭鮮PLUS' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
爭鮮PLUS is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference.
爭鮮PLUS is a leading brand in Taiwan's Cafe & Restaurants industry, with a market performance percentile of 99. This high percentile signifies a dominant market share and strong customer preference compared to its competitors. Performance peers within the same percentile range include 和牛涮日式放題鍋物 高雄夢時代店, Chien-Yen Shabu Shabu, Marugame Seimen, 王泰泰 Wang Tai Tai 泰式火鍋, 二堂頭（龍潭店）, and 省城甕缸雞.
CSAT reflects customer happiness. High CSAT builds loyalty, boosts reputation, and drives repeat business and positive word-of-mouth.
爭鮮PLUS has a strong customer satisfaction rating of 71% in Taiwan, with a significant increase of 4.9 percentage points year-over-year. Tainan shows the highest satisfaction at 83%, while Minxueng Township experienced a decrease. CSAT generally increased from May to July 2025, indicating positive trends in customer experience.
Average check reveals customer spending habits. Tracking it identifies trends, helps optimize pricing, and enhances revenue strategies.
The overall average check for 爭鮮PLUS is 431 TWD, a decrease of 1.7% year-over-year. Taoyuan City has the highest average check at 536.8 TWD. The average check fluctuated between May and July 2025, peaking in June.
Outlet count indicates brand reach and market presence. Growth in outlets often reflects expansion and increased customer access.
爭鮮PLUS has multiple outlets across Taiwan, with Taoyuan City, Taichung, and New Taipei each having 3 outlets. Tainan and Kaohsiung have 2 each. Other cities like Miaoli City, Minxueng Township, and Hualien City each have 1. This distribution indicates key areas of market coverage.
Competitor analysis helps refine strategies. Understanding who customers also visit highlights competitive dynamics and opportunities.
The top competitors for 爭鮮PLUS, based on cross-visitation, are McDonald's (12.22%), Starbucks (5.87%), Ba Fang Yun Ji, Kura Sushi, and Sushiro (4.16% each). This indicates that 爭鮮PLUS customers also frequent fast-food and casual dining establishments.
Traffic workload distribution informs staffing and resource allocation. Identifying peak hours ensures optimal service and customer flow.
爭鮮PLUS experiences peak traffic workload between 17:00 and 20:00, with the highest traffic around 18:00 (67.59%). There is minimal traffic before 10:00 and after 21:00. Resource allocation should align with these peak and off-peak periods.
Consumer segment analysis informs targeted marketing. Affinity insights on gender and generation enhance positioning strategies.
Women show a high affinity (84%) for 爭鮮PLUS, while men are over-represented at 116%. Gen X displays an affinity of 265%, and Gen Y 122%. This suggests a strong appeal to both genders, particularly to the Gen X and Y demographics.