Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Zambrero performance in the New Zealand and how they change over time
See what factors influence Zambrero performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Zambrero' competitors in the New Zealand
An analysis of Zambrero' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Zambrero is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Zambrero's market performance in New Zealand is at the 96th percentile, which classifies it as a leading brand, indicating a strong competitive position. This places Zambrero in the top 4% of brands in its industry. Performance peers include Saigon'60s Vietnamese, Kai Whakapai Eatery & Craft Beer Bar, The kebab and Chicken House, Kisa, Grill N Roll, and Bok’s Yellow Food Truck Kaikoura.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty and impacts brand reputation and revenue. Higher CSAT scores typically correlate with better business outcomes.
Zambrero's overall CSAT in New Zealand is 73%, a decrease of 14.3 percentage points year-over-year. Auckland shows a CSAT of 68%, while Wellington has a lower CSAT of 57%. This indicates a potential need to address customer concerns, especially in Wellington where the satisfaction drop is significant.
Average check is a key performance indicator (KPI) that shows how much customers spend on average, influencing revenue and profitability.
The overall average check for Zambrero in New Zealand is NZD 42.1, a significant increase of 96.8% year-over-year. Auckland shows an average check of NZD 56.8. This substantial rise suggests increased order values, which could be due to price adjustments or changes in customer purchasing behavior.
The number of outlets reflects brand reach and expansion, indicating market presence and accessibility for customers.
Zambrero has a total of 11 outlets in New Zealand, with 5 in Wellington, 2 in Auckland, and 1 each in Hawke's Bay, Tasman, Canterbury, and Gisborne. The distribution highlights Wellington as a key market, while indicating opportunities for further expansion in other regions.
Identifying competitors helps in understanding market dynamics and benchmarking performance, allowing for strategic adjustments to gain a competitive edge.
The top competitors for Zambrero in New Zealand, based on customer cross-visitation, are Pizza Hut and Sal's Authentic NY Pizza, both with 11.11% cross visitation. Wellingtons Restaurant & Bar, J J Murphy & Co., and Sweet Mother's Kitchen each have 5.56% cross-visitation. These insights are valuable for understanding the competitive landscape and customer preferences.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand efficiently and improve service quality.
Zambrero experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest activity around 5:00 PM (53.3). There is minimal activity between 4:00 AM and 8:00 AM. Understanding these peak hours enables effective resource management and staffing strategies.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, improving engagement and brand relevance.
Zambrero's consumer base shows a high affinity with women (affinity index 79) and Gen Y (affinity index 165). This indicates women are under-indexed for Zambrero's customer base, while Gen Y are over-indexed and are highly engaged with the brand. Marketing strategies should be adapted to further engage women and capitalize on Gen Y's affinity.