Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Yolk performance in the United States and how they change over time
See what factors influence Yolk performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Yolk' competitors in the United States
An analysis of Yolk' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Yolk is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Yolk is a leading brand in the United States cafe & restaurant industry, ranking in the top 1% with a percentile of 99. This high percentile signifies a strong market position relative to its peers. Performance peers in the same percentile range include Tostada Regia, The Breakfast Boys, Hacienda Bar & Grill, DosBros Fresh Mexican Grill, Tacos Los Cholos, and Ternerita Steakhouse.
Customer satisfaction reflects how happy customers are with the brand. High satisfaction typically correlates with customer loyalty and positive word-of-mouth referrals.
Yolk's overall customer satisfaction (CSAT) is 75%, a 4.2 percentage point increase year-over-year. Illinois has the highest CSAT at 78%, while Florida shows a decrease. The CSAT trended down from May (77.30%) to July (73.06%) 2025. This indicates generally positive sentiment but warrants monitoring of regional variations.
Average check indicates the typical amount customers spend per visit. Monitoring this KPI helps assess pricing strategies and customer spending habits.
Yolk's overall average check is $27.40, a 5.4% increase year-over-year. Illinois has the highest average check at $28.10. The average check fluctuated between May ($27.70) and July ($28.56) 2025. This suggests healthy revenue per customer, but there are regional spending differences.
Number of outlets indicates brand reach and market presence. More outlets can lead to increased brand awareness and accessibility for customers.
Yolk has a total of 14 outlets in the United States. Illinois has the highest number of outlets (7), followed by Texas (4), Indiana (2) and Florida (1). This distribution reveals Yolk's strongest presence in Illinois.
Analyzing competitors helps understand the competitive landscape and identify opportunities to differentiate the brand and capture market share.
Yolk's top competitors based on cross-visitation are McDonald's (7.65%), Starbucks (6.80%), Giordano's (5.67%), Wildberry Pancakes and Cafe (4.53%), and Lou Malnati's Pizzeria (4.25%). McDonald's and Starbucks shows a higher co-visitation. This identifies key brands that Yolk's customers also frequent.
Understanding traffic workload helps optimize staffing and resource allocation to meet customer demand during peak hours.
Yolk experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (62.93%). Traffic is minimal outside of 7 AM - 2 PM. This indicates a strong breakfast/brunch focus. Staffing and resources should be maximized during these peak hours.
Understanding consumer segments helps tailor marketing efforts and product offerings to better meet the needs and preferences of different customer groups.
Yolk's customer base shows high affinity among women (83% with delta -17.30) and men (116% with delta 15.96). Regarding generations, Gen X shows high affinity (124% with delta 24.08), while Gen Y is under-indexed (84% with delta -15.51) and Gen Z is nearly average (108% with delta 7.93). This suggests stronger engagement from women and Gen X.