Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Yamazawa performance in the Japan and how they change over time
See what factors influence Yamazawa performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Yamazawa' competitors in the Japan
An analysis of Yamazawa' competitors in the Japan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Yamazawa is in the lower 13% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Yamazawa's market performance is in the lower 13%, indicating a critically low market standing. This means Yamazawa captures a smaller portion of customer traffic compared to competitors in Japan's Cafe & Restaurants industry. Performance peers in the same percentile include Kitakata Shokudo, 近江牛焼肉 肉の流儀 肉魂 Meat Soul, Morgen Coffee, Kojitsu Coffee, Kin Sushi, and 積丹しんせん.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT is crucial for sustainable growth.
Yamazawa's overall CSAT is 72%, a decrease of 19.2 percentage points year-over-year, indicating a significant decline in customer satisfaction. Yamagata Prefecture shows a CSAT of 70%, with a decrease of 17.1 percentage points. The CSAT trend from June to August 2025 shows a decline, suggesting potential issues needing attention.
Outlet count indicates brand reach and market presence. Growth reflects expansion, while decline signals contraction or consolidation.
Yamazawa has 12 outlets in Yamagata Prefecture and 7 in Miyagi Prefecture. This indicates a stronger presence in Yamagata Prefecture. There is no growth data available, so it is impossible to determine if the number of outlets has changed.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and market positioning.
Yamazawa's top competitors based on cross-visitation are McDonald's, Kachofugetsu, Kourakuen, and 店, each with 14.29% cross-visitation. らーめん本竈 岩切本店 has 7.14% cross-visitation. This suggests that customers who visit Yamazawa also frequently visit these competitors.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience.
Yamazawa experiences peak traffic workload between 14:00 and 16:00, with the highest workload at 15:00 (61.14%). Traffic is minimal between 21:00 and 08:00. This data suggests optimal staffing during peak hours and reduced staffing during off-peak hours.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI through tailored messaging.
Yamazawa's customer base shows a high affinity towards women (94) and men (104). Gen Z (356) are overrepresented, indicating high affinity, while Gen Y (96) are slightly underrepresented. This suggests targeted marketing towards Gen Z could be particularly effective.