Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Yamaya performance in the Japan and how they change over time
See what factors influence Yamaya performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Yamaya' competitors in the Japan
An analysis of Yamaya' competitors in the Japan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Yamaya is a leading brand in Japan's Cafe & Restaurants industry, holding a 99th percentile market performance. This indicates a very strong market presence and high customer preference compared to peers like 元祖ニュータンタン酒場 川崎東口店, fried rice and noodles, Heijoen, Blue Entrance Kitchen, Beard, and 爆安99酒場均タロー 高田馬場店, which share a similar top-tier ranking.
Customer satisfaction shows how well a brand meets customer expectations, influencing loyalty and revenue growth.
Yamaya's overall customer satisfaction is high at 83%, a 2.9 percentage point increase year-over-year. Aichi Prefecture shows the highest satisfaction at 93%, followed by Chiba Prefecture (90%). However, Kanagawa, Hokkaido, and Osaka Prefectures show a decrease in satisfaction. The CSAT trend increased from 77.85% in May to 86.90% in July 2025.
Average check is a key indicator of customer spending, reflecting pricing strategy and customer perceived value.
Yamaya's overall average check is 2.4K JPY, up 16.2% year-over-year, suggesting increased customer spending. Kyoto Prefecture has the highest average check (3.3K JPY), while Hokkaido Prefecture shows the lowest (2K JPY). The average check fluctuated between 2223.08 JPY and 2529.41 JPY during the observed months.
Number of outlets indicates brand reach and market presence, driving accessibility and revenue potential.
Yamaya has multiple outlets distributed across Japan. Osaka Prefecture leads with 4 outlets. Fukuoka and Kagawa Prefectures each have 2 outlets. Other prefectures like Okinawa, Okayama, Saitama, Hiroshima, Kanagawa, Aichi, and Hokkaido each have 1 outlet, indicating a broad but not uniform regional presence.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
Yamaya's customers also frequently visit 店 (5.22% and 4.48%), Sushiro (3.73%), Gyoza no Ohsho (3.73%), and Starbucks (3.73%). This cross-visitation data identifies key competitors and shared customer interests, highlighting opportunities for targeted marketing or strategic partnerships.
Traffic workload by hours shows peak times, guiding staffing and resource allocation for optimal service.
Yamaya experiences peak traffic between 11 AM and 8 PM, with the highest workload at 12 PM (65.86%). Traffic is minimal between midnight and 9 AM. This data suggests the need for increased staffing and resources during peak hours to manage customer flow efficiently.
Consumer segment analysis helps target marketing by understanding audience demographics and preferences.
Yamaya's customer base is heavily skewed towards women, with an affinity index of 94, while men have an affinity index of 104. Gen X is significantly overrepresented with an affinity index of 199. Gen Y and Gen Z are underrepresented with affinity indexes of 77 and 70, respectively. This suggests high brand affinity with Gen X consumers.
