Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence WonderWaffel performance in the Germany and how they change over time
See what factors influence WonderWaffel performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of WonderWaffel' competitors in the Germany
An analysis of WonderWaffel' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
WonderWaffel is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
WonderWaffel's market performance is in the top 1% in Germany, indicating a leading position. This means WonderWaffel captures a significantly larger share of customer traffic compared to competitors like Ihle, PURiNO, bona'me, Tchibo im Supermarkt, ROSI'S Autohof, and Wurstteufel.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Overall customer satisfaction for WonderWaffel is 72%, down by 5.1 percentage points year-over-year. Satisfaction varies by state, with Lower Saxony at 95% and Bavaria at 47%. Declines are noted in Schleswig-Holstein, North Rhine-Westphalia and Hesse, indicating areas needing improvement.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for WonderWaffel is 15 EUR, up 19.8% year-over-year. North Rhine-Westphalia shows an average check of 17.2 EUR, while Bavaria's is 10.9 EUR. The average check fluctuated between 11.67 EUR and 20 EUR from May to July 2025.
Outlet count indicates brand reach and market penetration, directly influencing accessibility and growth potential.
WonderWaffel has 13 outlets in North Rhine-Westphalia, 3 in Bavaria, 3 in Hesse, 2 in Lower Saxony, and 1 each in Bremen, Saarland, and Schleswig-Holstein. Most outlets are concentrated in North Rhine-Westphalia.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts.
WonderWaffel's top competitors based on cross-visitation are McDonald's (5.25%), Burger King (4.46%), Traumkuh (3.41%), Maxway Coffee (3.15%), and Pizza & Pasta Restaurant (2.89%). These are brands that WonderWaffel's customers also frequently visit.
Traffic workload patterns reveal peak hours, optimizing staffing and resource allocation.
WonderWaffel experiences peak traffic between 10 AM and 10 PM, with the highest workload between 4 PM and 5 PM (54.65%). Traffic is minimal between midnight and 9 AM, indicating a need to adjust staffing accordingly.
Consumer segment analysis enables targeted marketing by understanding demographic preferences and affinities.
WonderWaffel's customer base shows high affinity among women (119 index) and is particularly popular among Gen Y (138 index) and Gen Z (171 index), with the higher affinity of Gen Z suggesting stronger brand resonance.