Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wimpy performance in the Kuwait and how they change over time
See what factors influence Wimpy performance in the Kuwait and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Wimpy is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of Wimpy' competitors in the Kuwait
An analysis of Wimpy' competitors in the Kuwait
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wimpy's market performance in Kuwait is in the lower 33%, indicating a below average market standing. This suggests that Wimpy captures less foot traffic compared to its competitors. Performance peers in the same range include دامبا الفائز, The Meat Co, Folio Bistro & Bakery, Queens Restaurant, Karak Station, and Asha's.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Wimpy's overall customer satisfaction in Kuwait is 81%, a decrease of 8.7 percentage points year-over-year. Farwaniya Governorate shows a CSAT of 92%, while Capital Governorate has a lower CSAT of 62%. This indicates varying customer experiences across different locations.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Wimpy has a total of 14 outlets in Kuwait. The Capital Governorate has the highest number of outlets (4), followed by Hawalli and Farwaniya Governorates (3 each). Ahmadi and Jahra Governorates have the fewest outlets (1 each).
Competitor analysis identifies key rivals and customer preferences, informing strategic decisions and competitive positioning.
Wimpy's top competitors in Kuwait, based on customer cross-visitation, are McDonald's (23.53%), Pizza Hut (17.65%), and Naif Chicken (11.76%). WK and Coffee Bean & Tea Leaf each have 8.82% cross-visitation. This highlights the brands that Wimpy customers also frequent.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Wimpy experiences peak traffic workload between 8 PM and 10 PM (hod 20-22), with the highest workload at 58.37%. Traffic is minimal between 5 AM and 9 AM (hod 5-9). This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Wimpy's consumer base shows a higher affinity among men (135%) compared to women (44%). Gen Y also shows a high affinity (145%). This suggests that Wimpy's marketing efforts may resonate more strongly with these segments.