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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wiki-licious performance in the United States and how they change over time
See what factors influence Wiki-licious performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Wiki-licious is in the lower 13% of brands
Sample of brands in the same percentile
An analysis of Wiki-licious' competitors in the United States
An analysis of Wiki-licious' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wiki-licious, with a market performance of 13%, is in the critically low percentile. This indicates a weaker market standing compared to competitors like Elaine's Restaurant and Bar, Wai Wai Buffet & Grill, Siam Orchid, Westward, That Burger Place, and The Ice Cream Bar, all within the same percentile range.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies.
Wiki-licious's top competitors include Starbucks (33.33%), TacoTime (16.67%), Popeyes Louisiana Kitchen (16.67%), Raising Cane's Chicken Fingers (16.67%), and Redd's Grill (16.67%), based on customer cross-visitation. Starbucks has the highest overlap.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Wiki-licious shows high affinity with women (129 index) and Gen Z (353 index), indicating these segments are overrepresented among its customers. Men (72 index) and Gen Y (67 index) are underrepresented.