Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence WEST performance in the Japan and how they change over time
See what factors influence WEST performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of WEST' competitors in the Japan
An analysis of WEST' competitors in the Japan
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
WEST is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
WEST is a leading brand in Japan's Cafe & Restaurants industry, securing a 99th percentile market performance. This places WEST in the top 1% of brands, outperforming peers like MASTER'S DREAM HOUSE, 月島もんじゃ くうや 東京駅, Zen’ya, Ramen Kagetsu Arashi, 新時代 阪急三宮駅西口店 and Asakuma.
Customer satisfaction reflects brand loyalty and service quality, directly influencing retention and positive word-of-mouth.
WEST's overall customer satisfaction (CSAT) is 73%, a 2.9 percentage point increase year-over-year. Nagasaki Prefecture shows the highest CSAT at 92%, while Chiba Prefecture experienced a slight decrease. Overall, customer sentiment has improved, indicating enhanced service or product offerings.
Average check reveals customer spending habits, reflecting menu pricing, customer affluence, and sales strategies effectiveness.
The overall average check for WEST is 1.5K JPY, a 37.7% increase year-over-year. Fukuoka Prefecture has the highest average check at 1.8K JPY. This increase suggests customers are spending more per visit, possibly due to menu updates or increased customer affluence.
Competitor analysis identifies key rivals, informing strategic positioning and differentiation efforts.
McDonald's is the top competitor with a cross-visitation rate of 12.55%. Sukesan Udon (9.03%), Joyfull (8.89%), Sukiya (7.76%), and Ringer Hut (6.21%) are also key competitors. These brands share a customer base with WEST, highlighting potential areas for differentiation and customer retention strategies.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Women are overrepresented with an affinity index indicating -22.77, while Men have an affinity index indicating 14.65. Gen X shows high affinity (172%), while Gen Y (61%) and Gen Z (82%) are underrepresented. These insights inform tailored marketing efforts focusing on high-affinity groups.