Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the Indonesia and how they change over time
See what factors influence Wendy's performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the Indonesia
An analysis of Wendy's' competitors in the Indonesia
In Cafés & Restaurants
·Jul – Sep 25
Wendy's is in the lower 26% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Wendy's market performance in Indonesia is in the lower 26%, indicating a below average market standing. This suggests Wendy's captures a smaller share of customer visits compared to its competitors. Performance peers in the same percentile range include Menakar Coffee and Companion Space, Sambal Wiwitan Djava, Noko Nasi, Broodjie Gading Serpong, Momoyo Indrapura and MOMOYO SLAWI.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Higher CSAT often correlates with repeat business.
Wendy's overall customer satisfaction in Indonesia is 57%, a 3.7 percentage point increase year-over-year. Java shows a CSAT of 62%, with a growth of 5.4 percentage points. The CSAT trend from June to August 2025 shows an increasing satisfaction.
Outlet count indicates market reach and brand presence. Expansion reflects growth strategy, while distribution impacts accessibility.
Wendy's has 27 outlets in Java, 7 in Sumatra, 3 in Lesser Sunda Islands, 3 in Sulawesi, and 2 in Kalimantan, Indonesia. Java has the highest concentration of Wendy's outlets, indicating its primary market.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Wendy's customers in Indonesia also frequently visit Solaria (17.78%), Pizza Hut (8.89%), McDonald's (8.89%), Fore Coffee (8.89%), and Richeese Factory (6.67%). Solaria is the most cross-visited brand, suggesting a significant overlap in customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service.
Wendy's in Indonesia experiences peak traffic workload between 10 AM and 9 PM, with the highest workload around 4 PM. There is no traffic between 10 PM and 7 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Wendy's Indonesian customer base shows a higher affinity for women (70% affinity index) and men (140% affinity index). Gen X has an affinity index of 260%, while Gen Y and Gen Z have affinity indexes of 83% and 85% respectively. Gen X is overrepresented.