Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wendy's performance in the Indonesia and how they change over time
See what factors influence Wendy's performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the Indonesia
An analysis of Wendy's' competitors in the Indonesia
In Cafés & Restaurants
·May – Jul 25
Wendy's is in the top 8% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Wendy's market performance in Indonesia is at the 92nd percentile, indicating a leading position. This means Wendy's is in the top 8% of brands. Performance peers in a similar range include RM Dapur Jowo, Otten Coffee, Pondok Sambel 1 Kelud, Papa Kerang Rebus, Mie Ayam Sidney, and Ata Coffee.
Number of Outlets indicates market reach and brand presence, influencing accessibility and driving overall revenue potential through wider customer access.
Wendy's has 5 outlets in Java and 1 in Lesser Sunda Islands, showing a stronger presence in Java. This reflects a geographically concentrated operation within Indonesia.
Competitor analysis shows competitive landscape, and reveals customer preferences. Crucial for strategic positioning and gaining market share.
Wendy's customers also visit Solaria (25%), Ciwalk Lobby (16.67%), Wizzmie Retawu Malang (16.67%), Elpico Food Park (16.67%), and Spesial Sambal (16.67%). Solaria is the most frequently cross-visited brand among Wendy's customers.
Traffic workload shows peak hours, informing staffing and optimizing service delivery and resource allocation for maximum efficiency.
Wendy's in Indonesia experiences peak traffic between 10:00 AM and 8:00 PM, with the highest workload around 6:00 PM (57.8). Traffic is minimal during the night and early morning hours.
Consumer segments show demographic insights, which is important for targeted marketing, and tailoring products/services to specific customer groups.
Women are overrepresented among Wendy's consumers (83, interpreted as high affinity, under-indexed), while men are highly overrepresented (114, interpreted as very high affinity). Gen Z is highly overrepresented (190, interpreted as very high affinity), while Gen Y is underrepresented (45, interpreted as low affinity).