Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the Honduras and how they change over time
See what factors influence Wendy's performance in the Honduras and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the Honduras
An analysis of Wendy's' competitors in the Honduras
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wendy's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's market performance in Honduras is at the 69th percentile, indicating an average/above average market standing. This means Wendy's attracts more customers than 69% of brands in the Cafe & Restaurants industry. Performance peers in a similar range include McDonald's, Bread Lab, and XpressArte.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Wendy's overall customer satisfaction in Honduras is 71%, a slight decrease of 0.7pp year-over-year. Comayagua shows the highest satisfaction (83%), while Atlántida has the lowest (62%) with a significant decrease. The CSAT dynamic data shows fluctuations between June and August 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Wendy's average check in Honduras varies by location. Comayagua has the highest average check at 319.2 HNL, while Atlántida has the lowest at 221.4 HNL. Overall average check data is not available. The average check dynamic data shows fluctuations between June and August 2025.
Outlet count indicates market presence and accessibility, influencing brand reach and customer convenience.
Wendy's has a total of 23 outlets in Honduras. Cortés has the highest number of outlets (9), followed by Francisco Morazán (5). Other regions have fewer outlets, indicating potential for expansion in those areas.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Wendy's top competitors in Honduras, based on cross-visitation, are Pizza Hut (11.05%), Denny's (8.84%), and Little Caesars (8.29%). This indicates that customers who visit Wendy's also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Wendy's in Honduras experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (71.31). Traffic is significantly lower during early morning hours, suggesting opportunities for targeted promotions during off-peak times.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Wendy's customer base in Honduras shows a higher affinity among men (124) compared to women (66). Gen X (142) shows a higher affinity than Gen Y (74). This suggests targeted marketing towards men and Gen X could be effective.