Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wellmann Bäckerei performance in the Germany and how they change over time
See what factors influence Wellmann Bäckerei performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Wellmann Bäckerei is in the lower 31% of brands
Sample of brands in the same percentile
An analysis of Wellmann Bäckerei' competitors in the Germany
An analysis of Wellmann Bäckerei' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Wellmann Bäckerei's market performance is in the lower 31%, indicating a below average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Nebenan Café, Waldwirtschaft Heidekönig, Döner Box, Ernesto Pizza Pasta Bar, A Never Ever Ending Love Story, and Pazzi Per Pizza&Kebab.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Wellmann Bäckerei shows an overall CSAT of 80%, up 11.1 percentage points year-over-year, indicating improved customer sentiment. North Rhine-Westphalia shows 100% satisfaction, up 46.7 percentage points, while Lower Saxony has 77% satisfaction, up 6.9 percentage points. CSAT fluctuated between 66.67% and 86.36% from May to July 2025.
Average check reflects spending per customer, crucial for revenue optimization and understanding customer purchase behavior.
Wellmann Bäckerei's overall average check is 9.8 EUR, a 22.7% increase year-over-year, suggesting customers are spending more per visit. Lower Saxony shows an average check of 10.2 EUR. The average check varied between 9.55 EUR and 10 EUR from May to July 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and potential customer base.
Wellmann Bäckerei has 23 outlets in Lower Saxony and 2 outlets in North Rhine-Westphalia. This distribution highlights a stronger presence in Lower Saxony compared to North Rhine-Westphalia.
Identifying competitors reveals market dynamics and customer preferences, informing strategies for differentiation and growth.
The top competitors for Wellmann Bäckerei, based on customer cross-visitation, are McDonald's (15.79%), Coors (7.89%), Burger King (6.58%), Bäckerei Brinkhege - Treffpunkt (6.58%), and Kiepenkerl Bäckerei (3.95%). This indicates a significant overlap in customer base with fast-food chains and other bakeries.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Wellmann Bäckerei experiences peak traffic between 9 AM and 4 PM, with the highest workload around 10 AM (57.19%). Traffic is minimal between 8 PM and 5 AM, indicating the need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Women are overrepresented among Wellmann Bäckerei's customers (92 affinity index), while men are even more overrepresented (105 affinity index). Gen X is slightly overrepresented (104 affinity index), while Gen Y is underrepresented (62 affinity index).