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Managing Partner, Global Business Development
See what factors influence Wellmann Bäckerei performance in the Germany and how they change over time
See what factors influence Wellmann Bäckerei performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wellmann Bäckerei' competitors in the Germany
An analysis of Wellmann Bäckerei' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wellmann Bäckerei is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wellmann Bäckerei's market performance is at the 98th percentile, which indicates a leading position. This means the brand captures a significant portion of customer traffic within its industry. Performance peers include brands such as Flötzinger Bräustüberl, Nimmersatt Kebap & Bowl, Padme Hum - Asian Vegan Restaurant, Kebapci Hamdi Baba, AlsterCliff, and Seven Sundays.
Customer Satisfaction shows brand health by measuring how happy customers are. High satisfaction means loyal customers, positive reviews, and repeat business.
Wellmann Bäckerei's overall customer satisfaction (CSAT) is 78%, a 10.7 percentage point increase year-over-year. North Rhine-Westphalia shows a CSAT of 100%, with a 47.1 percentage point increase. Lower Saxony shows a CSAT of 75%, with a 6.5 percentage point increase, indicating generally positive customer sentiment.
Average check indicates the average amount customers spend per visit. Increasing average check boosts revenue and profitability.
Wellmann Bäckerei's overall average check is 9.8 EUR, which is up 22.7% year-over-year. In Lower Saxony, the average check is 10.2 EUR. This indicates customers are spending more per visit, potentially from upselling or increased prices.
Number of outlets shows brand reach and market presence. A larger number of outlets can increase brand visibility and customer accessibility.
Wellmann Bäckerei has 19 outlets in Lower Saxony and 2 outlets in North Rhine-Westphalia. The distribution of outlets reveals the brand's stronger presence in Lower Saxony.
Understanding competitors helps a brand identify market opportunities and threats. Knowing which brands customers also visit informs marketing and product strategies.
Wellmann Bäckerei's top competitors by cross-visitation include McDonald's (15.58%), Coors (7.79%), Burger King (6.49%), Bäckerei Brinkhege - Treffpunkt (6.49%), and Bäckerei Remke (3.90%). These brands share customer overlap, suggesting similar customer preferences.
Traffic workload reveals peak hours and customer flow. Managing workload ensures adequate staffing, reduces wait times, and improves service quality.
Wellmann Bäckerei's peak traffic workload occurs between 10:00 AM and 4:00 PM, with the highest workload around 10:00 AM (59.81%). There is minimal traffic workload between 8:00 PM and 5:00 AM.
Consumer segments help tailor marketing and product offerings. Understanding demographics enables targeted campaigns and improved customer engagement.
The Consumer Segments report shows that women (104 affinity index) are overrepresented among Wellmann Bäckerei's customers, while men are slightly underrepresented (98 affinity index). Gen X (104 affinity index) shows high affinity. Gen Y (62 affinity index) are under-indexed.