Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Watami performance in the Japan and how they change over time
See what factors influence Watami performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Watami' competitors in the Japan
An analysis of Watami' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Watami is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's foot traffic share, reflecting competitive strength and customer preference in the industry.
Watami is a leading brand in Japan's Cafe & Restaurants industry with a market performance percentile of 99. This indicates Watami captures a significant share of customer traffic compared to its peers, including 焼肉はぐれ雲なんば, THE R.C. ARMS, Karayama, Spaghetti no Pancho, Tonkatsu New Babe, and KollaBo.
Customer Satisfaction (CSAT) reflects brand perception. Tracking changes informs strategies for service, product enhancements, and loyalty program effectiveness.
Watami's overall customer satisfaction is 87%, a 4 percentage point decrease year-over-year. Osaka Prefecture shows high satisfaction (93%), while Aichi Prefecture shows lower satisfaction (76%) with a significant decrease. Recent months show slight fluctuation, peaking in June 2025 at 87.04%.
Average Check reveals spending patterns, crucial for menu pricing, promotions, and understanding customer value. Growth indicates increased revenue per transaction.
Watami's overall average check is 3.9K JPY, a 3.5% increase year-over-year. Aomori Prefecture leads with 4.6K JPY. The average check fluctuated between May and July 2025, peaking in June at 4019.51 JPY.
Outlet count indicates brand presence, impacting market penetration. Changes reflect expansion/contraction strategy, revealing growth or consolidation efforts.
Watami has a limited number of outlets in Japan. Hyogo Prefecture has 3 outlets, while Nara, Saitama, Kanagawa, and Aichi Prefectures each have 1 outlet, indicating a concentrated presence in certain regions.
Competitor analysis reveals brand positioning. Cross-visitation identifies shared customers, informing competitive strategy and potential partnership opportunities.
Watami's customers also visit 店 (6.01%), McDonald's (4.75%), Yoshinoya (4.43%), Starbucks (4.11%), and Saizeriya (3.80%). This overlap suggests these brands compete for the same customer base in Japan.
Traffic workload by hour shows peak times. Insights inform staffing, promotions, optimizing customer experience during busy/slow periods for resource allocation.
Watami experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload at 7:00 PM (63.98%). Traffic is minimal between midnight and 10:00 AM, showing distinct dining patterns.
Consumer segment analysis by gender and generation informs targeted marketing. Affinity indices guide messaging, tailoring to specific segment interests and preferences.
Watami's customer base shows a high affinity among women (93) and men (105). Generational analysis reveals high affinity among Gen Y (126), Gen Z (108), and Gen X (69).