Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wakaka performance in the Malaysia and how they change over time
See what factors influence Wakaka performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wakaka' competitors in the Malaysia
An analysis of Wakaka' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wakaka is in the lower 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Wakaka's market performance is in the lower 15%, indicating a critically low market standing. This means Wakaka captures less foot traffic compared to competitors. Performance peers in the same percentile include Gelaniis KIPMall Melaka, Tide, Nurul Ikan Bakar Special Penang, Restoran Bubur Goreng, Roti Canai Transfer Road, and Yew Yew Coffee.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Wakaka's overall CSAT is 60%, a significant increase of 25.4 percentage points year-over-year. This indicates improved customer sentiment. In Kedah, CSAT is 50%, with a 15 percentage point increase. The CSAT remained consistent at 60% from June to August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Wakaka has a varying number of outlets across different states in Malaysia. Kedah has the highest number of outlets (12), followed by Perak (7) and Selangor (6). Other states have fewer outlets, indicating a concentration of Wakaka's presence in certain regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Wakaka's top competitors, based on customer cross-visitation, are McDonald's (33.33%), TBH Food Court (16.67%), Caffe Diem (16.67%), Chia Bee Bah Kut Teh (16.67%), and Texas Chicken (16.67%). This indicates that Wakaka's customers also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Wakaka experiences peak traffic workload between 9 AM and 9 PM, with the highest traffic around 7 PM (50.79%). Traffic is minimal during the early morning hours. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Wakaka's customer base shows a higher affinity towards women (92%) and men (107%). Gen X shows a very high affinity (505%), while Gen Y is under-indexed (61%). This suggests that Wakaka appeals more to Gen X compared to Gen Y.