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Managing Partner, Global Business Development
See what factors influence Wakaka performance in the Malaysia and how they change over time
See what factors influence Wakaka performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Wakaka' competitors in the Malaysia
An analysis of Wakaka' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Wakaka is in the top 7% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Wakaka's market performance is at the 93rd percentile, indicating a leading position. This means Wakaka captures a significant portion of customer traffic compared to competitors in Malaysia. Performance peers in the same percentile range include Restoran Nasi Vanggey, Hornbill Restaurant & Cafe, Kopitiam Aboh, Coconut Bay, IZAWA F&B dessert, and Ai-Cha Parit Sulong.
Customer satisfaction (CSAT) is crucial for understanding customer loyalty and predicting future revenue growth in the Cafe & Restaurants sector.
Wakaka's overall customer satisfaction is 62%, a significant increase of 26.4 percentage points year-over-year. In Kedah, the CSAT is 60%, with a growth of 20.9 percentage points. The CSAT dynamic data shows fluctuations between 60% and 66.67% from May to July 2025, suggesting generally positive customer experiences.
Outlet count reflects brand reach and market penetration in Cafe & Restaurants, influencing convenience and customer accessibility across regions.
Wakaka has a varying number of outlets across Malaysian states, with the highest number in Kedah (12), followed by Perak (8) and Selangor (7). Other states have fewer outlets, indicating different levels of market presence. This distribution impacts customer access and regional market share.
Competitor analysis identifies key players and their cross-visitation rates, revealing customer preferences and market rivalry in Cafe & Restaurants.
Wakaka's top competitors based on customer cross-visitation include Starbucks (15.38%), Restoran Suri Masakan Melayu Asli (15.38%), and McDonald's (15.38%). Sushi King and Ayam Gepuk Top Global both have 7.69% cross-visitation, suggesting those brands attract a smaller overlapping customer base.
Traffic workload analysis reveals peak hours and helps optimize staffing and resource allocation in the Cafe & Restaurants operational planning.
Wakaka experiences peak traffic workload between 10:00 and 21:00, with the highest workload around 19:00 (53.03%). Traffic is minimal between 22:00 and 8:00. This data is crucial for staffing decisions and resource management to meet customer demand efficiently during peak hours.
Consumer segment analysis enables targeted marketing by understanding demographics and preferences, enhancing engagement in the Cafe & Restaurants industry.
Women have a high affinity (index of 118) for Wakaka, while men are under-indexed (index of 85). Gen X shows a very high affinity (index of 380) and Gen Y has an index of 92. Wakaka resonates more strongly with female and Gen X customers than with male and Gen Y consumers.