Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence wagamama performance in the Italy and how they change over time
See what factors influence wagamama performance in the Italy and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of wagamama' competitors in the Italy
An analysis of wagamama' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
wagamama is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
wagamama's Market Performance in Italy is at the 99th percentile, indicating a leading position. This shows a high level of customer preference compared to peers like Ristorante Da Agustea, Caffè Florian, Gemma Pizzeria - Verona, Don Nino, Trattoria Dai Fioi - Venezia Biennale, and Ristorante Adamo ed Eva Positano, who are also in the same high-performance range.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and the likelihood of repeat business and positive word-of-mouth referrals.
wagamama's overall CSAT in Italy is 73%, a decrease of 2.4 percentage points year-over-year. Lombardy shows the highest CSAT at 79% with a growth of 6.8 percentage points, while Piedmont shows the lowest at 32% with a decrease of 34.7 percentage points. There's a drop in CSAT between May (85.21%) and June (63.42%) of 2025.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend.
wagamama's overall average check in Italy is 26.60 EUR, up by 6.10% year-over-year. Piedmont has the highest average check at 27.60 EUR, with Lombardy closely following at 27.00 EUR. Lazio has a lower average check of 23.80 EUR. The average check increased from 24.42 EUR in May 2025 to 27.76 EUR in July 2025.
Number of outlets indicates brand reach and market presence, reflecting expansion strategy and operational scale.
wagamama has 7 outlets in Lombardy, 2 in Lazio, and 1 in Piedmont. Lombardy represents the largest concentration of wagamama outlets in Italy.
Identifying top competitors and cross-visitation patterns allows for strategic benchmarking and understanding customer preferences.
McDonald's is the top competitor with a cross-visitation rate of 6.99%. Roadhouse Restaurant follows at 6.29%, Calavera Restaurant at 4.90%, Autogrill at 4.20%, and Sorbillo at 3.50%. This indicates that customers who visit wagamama also frequently visit these other brands.
Understanding traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak times.
wagamama experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (57.86%). Traffic is minimal before 11:00 AM and after 10:00 PM.
Analyzing consumer segments enables targeted marketing strategies and tailored product offerings to resonate with key demographics.
Women have 94 affinity index, indicating slightly under-indexed affinity, while Men have 105, indicating slightly over-indexed affinity. Gen Z has a very high affinity index (291), Gen Y has 108 affinity index, while Gen X has an under-indexed affinity (67).