Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wafu performance in the France and how they change over time
See what factors influence Wafu performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wafu' competitors in the France
An analysis of Wafu' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wafu is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wafu's Market Performance percentile is 99, indicating a leading position. This means Wafu captures a significant portion of customer traffic compared to its peers in France's Cafe & Restaurants industry. Peers in the same percentile range include: Glaces Moustache, Grand Café Capucines, Toasushi, NACHOS, Restaurant PACIFIC GRILL - Buffet à Volonté, La petite Bleue BRUNCH & COFFEE.
Customer Satisfaction reveals overall customer happiness, impacting loyalty and brand reputation. Boosted CSAT is a sign of service quality improvement.
Wafu's overall Customer Satisfaction (CSAT) is 75%, with a 3.7 percentage point increase year-over-year. This indicates improved customer sentiment. The CSAT in Metropolitan France is also 75%, reflecting consistent satisfaction across the region.
Average Check reflects customer spending per visit, impacting revenue. Growth indicates enhanced value perception or upselling effectiveness.
Wafu's overall Average Check is 31.80 EUR, showing an 8.90% increase year-over-year. This suggests customers are spending more per visit. Metropolitan France mirrors this value, showing consistent spending across regions.
Outlet count indicates brand reach, affecting accessibility and market penetration. Expansion signals growth and investment in market presence.
Wafu has 22 outlets in Metropolitan France. This reflects their physical presence and accessibility to customers within the region. The number of outlets provides a baseline for market reach.
Competitor analysis identifies key rivals for strategic positioning. Overlap in customer base reveals direct competition and potential market share battles.
Wafu's top competitors based on customer cross-visitation are McDonald's (16.93%), Burger King (11.18%), Pizza Papa (5.27%), La Tantina De Burgos (4.95%), and Buffalo Grill (4.95%). These brands attract a portion of Wafu's customers, indicating shared target audiences.
Traffic Workload shows peak hours, enabling staff and resource optimization. Identifying busy times supports targeted marketing and improves customer flow.
Wafu's peak traffic hours are between 12:00 and 14:00, and again between 19:00 and 22:00. The highest traffic workload occurs at 13:00 (63.25). This data informs staffing and service strategies to handle peak demand.
Consumer segments reveal target audience traits for focused marketing. Affinity insights guide tailored messaging and product offerings, maximizing relevance.
Women show a high affinity (104%) for Wafu compared to men (97%). Gen X indexes at 108%, Gen Y at 79%, and Gen Z at 107%. This indicates a strong appeal to Gen X and Gen Z.