Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence WAFFLICIOUS performance in the Egypt and how they change over time
See what factors influence WAFFLICIOUS performance in the Egypt and how they change over time
Available by subscription
Available by subscription
An analysis of WAFFLICIOUS' competitors in the Egypt
An analysis of WAFFLICIOUS' competitors in the Egypt
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
WAFFLICIOUS is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
WAFFLICIOUS, with a market performance of 98, is a leading brand. This high percentile indicates a strong market presence, with customers preferring WAFFLICIOUS over many competitors like Arab Bucks, Cafe And Resturaunt, Sharm el Shiekh, Cafeteria alliwa 2, Cinnabon, Al Refaei Butcher and Hawawshi, Daily Dose, and أكلة سمك Aklet samak.
Customer satisfaction (CSAT) reflects how well the brand meets customer expectations, driving loyalty and positive word-of-mouth.
WAFFLICIOUS has an overall CSAT of 87%, indicating generally satisfied customers. However, the 8.5pp decrease year-over-year suggests a need to investigate and address potential issues affecting customer experience. In Matruh, the CSAT is 96% but experienced a decrease of 3.4pp.
Average check (Avg Check) reflects how much customers spend per visit, showing pricing strategy effectiveness and customer spending habits.
The overall average check for WAFFLICIOUS is 293.20 EGP, a 17.3% increase year-over-year. This indicates customers are spending more per visit. In Matruh, the average check is 301.70 EGP with 0% change, showing steady spending habits in the region.
Number of outlets indicates brand's reach and accessibility, driving revenue and brand visibility within the market.
WAFFLICIOUS has a total of 16 outlets. Cairo has the highest number of outlets (7), indicating a strong presence in the capital. Giza and Matruh each have 3 outlets, while Port Said, Al Ismailiya and Asyut have 1 outlet each, showing varied distribution across Egypt.
Identifying key competitors allows brands to understand the competitive landscape and refine strategies for market share and differentiation.
WAFFLICIOUS's top competitors based on cross-visitation are McDonald's (8.51%), Koshary El Tahrir (8.51%), Mori sushi (4.26%), Salé Sucré Pâtisserie (4.26%), and Copa Açaí (4.26%). This suggests that customers who visit WAFFLICIOUS also frequent these establishments, indicating potential areas for competitive analysis and strategic positioning.
Traffic workload by hours reveals peak and off-peak times, enabling efficient staffing and resource allocation.
Traffic workload for WAFFLICIOUS varies throughout the day, peaking between 21:00 and 22:00 (53.26% and 52.74%). Traffic is low during early morning hours. Understanding these patterns allows for optimized staffing and resource allocation to meet customer demand.
Analyzing consumer segments enables brands to tailor marketing efforts to specific demographic groups, increasing engagement and ROI.
WAFFLICIOUS's consumer base shows a higher affinity among women (index 133) and Gen Y (index 126), suggesting these segments are overrepresented among its customers. Men are underrepresented (index 87). This data can inform targeted marketing and product development strategies to cater to high-affinity groups.