Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence WAFFLICIOUS performance in the Egypt and how they change over time
See what factors influence WAFFLICIOUS performance in the Egypt and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
WAFFLICIOUS is right in the middle
Sample of brands in the same percentile
An analysis of WAFFLICIOUS' competitors in the Egypt
An analysis of WAFFLICIOUS' competitors in the Egypt
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
WAFFLICIOUS holds a market performance percentile of 47 in Egypt's Cafe & Restaurants industry, indicating a below average/lagging position. This suggests WAFFLICIOUS captures less foot traffic compared to competitors. Performance peers in the same percentile range include Norma, Moodz Burger, Caizo, كافيه ابو العربي, Etoile Patisserie, and Oriental House Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
WAFFLICIOUS's overall CSAT is 94%, a decrease of 4.4 percentage points year-over-year. Matruh shows a CSAT of 97%, with a decrease of 2.5 percentage points. Despite the decrease, the CSAT remains high, indicating generally satisfied customers, but there's a need to investigate the cause of the decline.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions to boost profitability.
The overall average check for WAFFLICIOUS is 319.7 EGP, a 13% increase year-over-year. In Matruh, the average check is 315.5 EGP, with no growth. The increase in overall average check suggests customers are spending more per visit, positively impacting revenue.
Outlet count indicates brand reach and market presence. Expansion reflects growth strategy, while distribution across regions shows market penetration.
WAFFLICIOUS has 7 outlets in Cairo, 5 in Giza, 3 in Matruh, and 1 each in Port Said, Al Ismailiya, and Asyut. Cairo has the highest concentration of outlets, indicating a strong presence in the capital. The distribution shows WAFFLICIOUS's presence across multiple regions in Egypt.
Identifying competitors and cross-visitation patterns helps understand customer preferences and competitive landscape, informing strategies to attract and retain customers.
WAFFLICIOUS's top competitors based on cross-visitation are Koshary El Tahrir (11.11%), Mori sushi (8.33%), Hardee's (8.33%), McDonald's (8.33%), and Copa Açaí (5.56%). This indicates that customers who visit WAFFLICIOUS also frequent these brands, highlighting potential areas for competitive analysis and differentiation.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
WAFFLICIOUS experiences peak traffic workload between 8 PM and 11 PM, with the highest workload at 22:00 (53.97%). Traffic is lowest between 3 AM and 8 AM. This data suggests optimal staffing during evening hours to manage the high traffic volume.
Understanding consumer segments by gender and generation enables targeted marketing and product strategies, enhancing engagement and brand relevance.
WAFFLICIOUS shows a high affinity with women (index 132) and Gen Y (index 114). Men are under-indexed (index 83). This suggests that WAFFLICIOUS is particularly appealing to women and Gen Y, and marketing efforts could be tailored to further engage these segments.