Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Viking Point performance in the Poland and how they change over time
See what factors influence Viking Point performance in the Poland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Viking Point' competitors in the Poland
An analysis of Viking Point' competitors in the Poland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Viking Point is in the lower 34% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Viking Point's market performance is in the lower 34% in Poland's Cafe & Restaurants industry. This below average position indicates a need to improve its competitive standing. Performance peers in the same percentile range include Restauracja "Rarytas", Zakopiański Bar, Sączówka Tavern, Kebab Faraon, Kajuta Kapitana, and Chicken Go.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Viking Point's overall customer satisfaction is 69%, a decrease of 25.9 percentage points year-over-year. Podlaskie Voivodeship shows high satisfaction (90%) but a decrease in growth, while Silesian Voivodeship has 89% satisfaction with positive growth. Masovian Voivodeship shows lower satisfaction (61%) and a significant decrease in growth.
Average check is a key revenue indicator, reflecting customer spending habits and the effectiveness of pricing strategies.
Viking Point's average check varies by location. Silesian Voivodeship has an average check of 37.7 PLN, while Masovian Voivodeship has 33.6 PLN. The average check increased from 33.64 PLN in May to 60.83 PLN in July 2025.
Outlet distribution indicates market reach and expansion strategy, influencing brand visibility and accessibility to customers.
Viking Point has a varying number of outlets across different regions in Poland. Masovian Voivodeship has the highest number of outlets (5), followed by Podlaskie Voivodeship (4). Other regions like Łódź, Lublin, Holy Cross, Lower Silesian, Silesian, Lesser Poland, Pomeranian and Subcarpathian Voivodeships each have 1 outlet.
Identifying key competitors helps refine strategies, understand market dynamics, and improve competitive positioning.
Viking Point's top competitors based on customer cross-visitation are McDonald's (12.96%), KFC (9.26%), Pizza Hut (5.56%), Żabka (5.56%), and Solleim (3.70%). This indicates that customers who visit Viking Point also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Viking Point experiences peak traffic workload between 15:00 and 17:00, reaching 43.65% at 17:00. Traffic starts increasing at 6:00, peaks in the afternoon, and declines sharply after 19:00, with minimal activity between 22:00 and 5:00.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Viking Point's customer base shows a slightly higher affinity towards women (104%) compared to men (96%). Among generations, Gen Y shows the highest affinity (125%), followed by Gen Z (99%), and Gen X (67%).