Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Vaga Mama performance in the Estonia and how they change over time
See what factors influence Vaga Mama performance in the Estonia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Vaga Mama' competitors in the Estonia
An analysis of Vaga Mama' competitors in the Estonia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Vaga Mama is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vaga Mama's market performance is at the 52nd percentile, indicating an average/above average market position in Estonia's Cafe & Restaurants industry. This means Vaga Mama captures a moderate share of customer traffic compared to its competitors. Performance peers in the same percentile range include Viru Lokaal, O'Learys, Repa Restoran, Cafe Ott and Matilda, Kochi Aidad, and La Dolce Vita.
Competitor analysis identifies key players and their customer overlap. This insight informs strategies to differentiate, attract, and retain customers.
Vaga Mama's top competitors based on customer cross-visitation are Scottish House (8.33%), Hapsal Dietrich (5.56%), Chopsticks (5.56%), McDonald's (5.56%), and Alexela (5.56%). This indicates that customers who visit Vaga Mama also frequent these establishments, suggesting they offer similar or complementary products/services.
Traffic workload by hour reveals peak and off-peak times. This data helps optimize staffing, manage resources, and improve customer experience.
Vaga Mama experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest workload at 59.7% at 5:00 PM. Traffic is minimal before 10:00 AM and after 9:00 PM. This information can be used to optimize staffing levels and resource allocation during peak hours.
Understanding consumer segments allows for targeted marketing. Tailoring strategies to specific demographics improves engagement and ROI.
Vaga Mama's customer base shows a high affinity towards women (93%) and men (105%). Gen X (117%) are overrepresented, while Gen Y (89%) are underrepresented. This suggests that Vaga Mama resonates more strongly with Gen X compared to Gen Y.