Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Vaga Mama performance in the Estonia and how they change over time
See what factors influence Vaga Mama performance in the Estonia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Vaga Mama' competitors in the Estonia
An analysis of Vaga Mama' competitors in the Estonia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Vaga Mama is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vaga Mama's market performance is at the 54th percentile, placing it in the average/above average range. This indicates a moderate market presence compared to peers like Siga la Vaca, Tallinn Pizza & Kebab, PÖIDE GRILLHOUSE, Lore Bistroo, Assamalla Grill, and Dodo Pizza, which share a similar percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
Vaga Mama's overall CSAT is 84%, a decrease of 4.4 percentage points year-over-year. Harju County shows the highest CSAT at 91%, while Jõgeva County has the lowest at 50%. The CSAT trend decreased from May to July 2025.
Average check (transaction value) indicates spending per customer. Monitoring it helps assess pricing strategies and customer purchasing behavior.
Vaga Mama's overall average check is 15.5 EUR, a 6.3% increase year-over-year. Harju County reports an average check of 15 EUR. The average check fluctuated between 16.05 EUR in May and 12.5 EUR in July 2025.
Number of outlets indicates brand reach and market penetration. Tracking outlet distribution informs expansion and market coverage strategies.
Vaga Mama has outlets in multiple counties in Estonia. Harju County has 2 outlets, while Lääne-Viru, Rapla, Viljandi, Jõgeva, Lääne, Tartu, Valga and Järva Counties each have 1 outlet.
Identifying competitors reveals the competitive landscape. Analyzing cross-visitation helps understand customer preferences and competitive positioning.
Vaga Mama's top competitors based on customer cross-visitation are Hesburger (8.89%), Pizzakiosk (6.67%), Bum Bum Pubi (4.44%), Hapsal Dietrich (4.44%), and Tallinn Pizza & Kebab (4.44%). This indicates shared customer base with these brands.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing and resource allocation.
Vaga Mama experiences peak traffic workload between 12:00 and 17:00, with the highest workload around 13:00-17:00. Traffic is minimal during early morning hours (0:00-9:00).
Consumer segment analysis informs targeted marketing. Understanding gender and generational mix helps tailor messaging and product offerings.
Vaga Mama's customer base shows a high affinity towards women (94%) and men (105%). Gen X is overrepresented (132%), while Gen Y is underrepresented (70%).