Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chopsticks performance in the Estonia and how they change over time
See what factors influence Chopsticks performance in the Estonia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chopsticks' competitors in the Estonia
An analysis of Chopsticks' competitors in the Estonia
In Cafés & Restaurants
·Jun – Aug 25
Chopsticks is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Chopsticks has a market performance of 94, placing it in the leading percentile. This indicates a strong market position. Performance peers in the same percentile range include Restoran Kört, Restoran Härg, Tokumaru, Armeenia Köök Soso Juures, Cafe Grenka, and Restaurant Pegasus.
CSAT reflects customer happiness. Monitoring CSAT helps understand if the business meets customer expectations and identifies areas for service improvements.
Chopsticks' overall CSAT is 40%, a decrease of 4.2 percentage points year-over-year. Tartu County shows the highest CSAT at 54% with 8.4 percentage points increase. Harju County shows the lowest CSAT at 37% with a decrease of 8.7 percentage points. Customer satisfaction varies significantly by region.
Average check reveals spending habits. Tracking average check helps manage revenue trends, optimize pricing, and improve the customer experience to drive sales.
The overall average check for Chopsticks is 15.3 EUR, a 16% increase year-over-year. Pärnu County has an average check of 16.8 EUR. Harju County has an average check of 15.8 EUR. This shows customers are spending more per visit compared to last year.
Number of outlets shows market reach. Tracking outlet numbers indicates expansion success, market saturation, and potential for growth in different regions.
Chopsticks has 13 outlets in Harju County, 2 in Pärnu County, and 2 in Tartu County. Most outlets are concentrated in Harju County, indicating a strong presence in that region.
Understanding competitors is crucial. Knowing who else customers visit helps refine strategies, identify gaps, and enhance offerings to capture more market share.
Top competitors include Steffani and Pirosmani (both at 8.7% cross visitation), followed by Hesburger (8.7%). My Sushi and LITERAAT both have a 4.3% cross visitation. These are brands that Chopsticks' customers also frequent.
Traffic workload reveals peak hours. Knowing when traffic is highest helps optimize staffing, manage resources, and enhance customer service during busy times.
Traffic workload is highest between 10 AM and 8 PM, peaking around 6 PM. There is virtually no traffic between 9 PM and 9 AM. Plan staffing and resources to meet peak demand.
Consumer segments show customer base. Knowing gender and generational mix helps tailor marketing, improve products, and target promotions for best results.
Women are overrepresented, with affinity index of 79.00, while men are with 114.00. Gen X has an affinity index of 137.00, indicating they are overrepresented. Gen Y has an affinity index of 108.00. Focus marketing on top segments.