Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence توم اند بصل performance in the Egypt and how they change over time
See what factors influence توم اند بصل performance in the Egypt and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
توم اند بصل is in the top 1% of brands
Sample of brands in the same percentile
An analysis of توم اند بصل' competitors in the Egypt
An analysis of توم اند بصل' competitors in the Egypt
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
توم اند بصل is a leading brand with a 99th percentile Market Performance in Egypt. This indicates a strong market position, suggesting high customer preference and competitive strength within the industry. Its performance is in the top 1% of brands. Performance peers include Master Express, Bait Elmashweyat, مطعم عرش بلقيس للمأكولات اليمنية والخليجية, Wahet, Salé Sucré Pâtisserie, قصر الكبابجي - فرع مدينتي.
Customer Satisfaction reflects brand perception. Higher CSAT scores can increase loyalty and improve marketing effectiveness.
توم اند بصل's overall Customer Satisfaction (CSAT) is at 55%, a 2.9 percentage point increase year-over-year. This suggests improving customer sentiment. CSAT in Cairo is 64%, with a 5.4 percentage point increase, showing strong local customer satisfaction. There was some fluctuations in customer satisfaction from May 2025 to July 2025.
Average Check assesses spending per visit. Monitoring trends helps optimize pricing and promotions, impacting revenue growth.
The overall Average Check for توم اند بصل is 115.1 EGP, which is down 11.7% year-over-year, potentially indicating changes in menu pricing or customer spending habits. In Cairo, the Average Check is 110.7 EGP, with no growth. There was a steady rise of the average check during the observed period.
Number of Outlets reflects brand expansion and market coverage. Growth indicates investment and increased accessibility.
توم اند بصل has 12 outlets in Egypt. Most are in Cairo (9), with 2 in Giza and 1 in Ad Dakahliya. This distribution suggests a focus on the Cairo metropolitan area.
Competitor analysis identifies market rivals and cross-visitation patterns, informing competitive strategies and differentiation.
Top competitors for توم اند بصل based on cross-visitation are Koshary El Tahrir (9.55%), McDonald's (6.18%), كشري سيد (5.06%), Costa Coffee (4.49%), and KFC (3.93%). This suggests a customer overlap, potentially driven by similar target demographics or meal occasions.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Peak traffic for توم اند بصل occurs between 6 PM and 10 PM, with the highest workload at 9 PM (65.14%). Traffic is significantly lower between 4 AM and 9 AM. Resource allocation (staffing, inventory) should align with these traffic patterns to maximize service efficiency.
Consumer Segments inform targeted marketing. Understanding gender and generational affinity enables personalized campaigns and product development.
Customers of توم اند بصل show a higher affinity towards Men (124) as compared to Women (39). Also, Gen X (202) consumers show higher affinity than Gen Y (42). This suggests potential for tailored marketing towards Men and Gen X.