Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Tsuruya performance in the Japan and how they change over time
See what factors influence Tsuruya performance in the Japan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tsuruya' competitors in the Japan
An analysis of Tsuruya' competitors in the Japan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tsuruya is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive success in foot traffic within the cafe & restaurant industry.
Tsuruya, with a market performance percentile of 97, is a leading brand, indicating it captures a significant share of customer foot traffic. Its peers Taishu Sukiyaki Hokuto Ginza, Coffee County, すすきの黒提灯ばっこ志, earth, Coffee Rin, Sosakumenkobo NAKIRYU are at the same leading level.
Customer satisfaction is key for loyalty, revealing the brand's ability to meet customer expectations and drive repeat business in the cafe & restaurant sector.
Tsuruya's overall customer satisfaction is 81%, with a decrease of 3.9 percentage points year-over-year. This suggests satisfaction is relatively high, but efforts are needed to address the recent decline. Okayama Prefecture reports 81% satisfaction with a 3.9 percentage points decrease.
Outlet number indicates brand reach, reflecting market presence and expansion strategy effectiveness within the cafe & restaurant industry landscape.
Tsuruya has 12 outlets in Okayama Prefecture. This provides insights into the brand's geographic distribution, market saturation, and potential for further expansion.
Competitive analysis identifies key rivals, revealing customer preferences and market dynamics in the cafe & restaurant industry for strategic decision-making.
Tsuruya's top competitors are Yoshinoya (11.76%), McDonald's (8.82%), and Joyfull (8.82%), Nishinoya (5.88%), Sukiya (5.88%). This shows that a significant portion of Tsuruya's customers also visit these competing brands.
Traffic workload distribution reveals peak hours, enabling efficient staffing and resource allocation in the cafe & restaurant business to optimize customer experience.
Tsuruya experiences peak traffic workload around 12:00 (78.65%) and 11:00 (70.80%), with lower activity in the early morning and late evening. This indicates when to optimize staffing.
Consumer segment analysis informs targeted marketing, optimizing brand messaging to resonate with distinct groups by gender and generation for increased engagement.
Women (affinity index 128) are overrepresented in Tsuruya's customer base, suggesting high affinity. Men (82) are underrepresented. Gen X (398) demonstrates very high affinity, relative to other generations.