Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tong Fong Fatt performance in the Singapore and how they change over time
See what factors influence Tong Fong Fatt performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Aug – Oct 25
Tong Fong Fatt is in the lower 31% of brands
Sample of brands in the same percentile
An analysis of Tong Fong Fatt' competitors in the Singapore
An analysis of Tong Fong Fatt' competitors in the Singapore
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tong Fong Fatt's market performance is in the lower 31% in Singapore's Cafe & Restaurants industry, indicating a below average market standing. This suggests that Tong Fong Fatt captures less foot traffic compared to its competitors. Performance peers in the same range include IRVINS, Brotzeit @ Raffles City, Veera Flavours (Formerly known as Amaravathi), Kushi Japanese Dining, Kith Café, and Kopi & Tarts.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and potential partnerships.
Tong Fong Fatt's top competitors based on customer cross-visitation are Ya Kun Kaya Toast (13.79%) and McDonald's (13.79%). Kopitiam and Toast Box each have a cross-visitation of 6.90%. This indicates that customers who visit Tong Fong Fatt also frequently visit these brands, suggesting similar customer bases or needs.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and service delivery.
Tong Fong Fatt experiences peak traffic workload between 10:00 and 20:00, with the highest workload at 12:00 (54.04%). The lowest traffic workload occurs between 3:00 and 7:00. This data allows for optimized staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI by tailoring messaging and offerings.
Tong Fong Fatt's customer base shows a higher affinity among women (85%) and men (112%). Among generations, Gen Z shows a high affinity (116%), while Gen Y is under-indexed (78%). Gen X is near the average (99%). This suggests targeted marketing efforts should consider the preferences and behaviors of Gen Z and male customers.