Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Tokugawa performance in the Japan and how they change over time
See what factors influence Tokugawa performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Tokugawa' competitors in the Japan
An analysis of Tokugawa' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Tokugawa is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Tokugawa's market performance is at the 98th percentile, positioning it as a leading brand in Japan's Cafe & Restaurants industry. This high percentile indicates strong market presence and customer preference relative to competitors like Ginjo Ramen Kubota, 炉端とおでん 呼炉凪来 金沢駅前店, Jyokiya, 大衆すし 謹賀 新世界, Genki Taisho Wagyu 元気大将-Halal, and っ子居酒屋 とりとんくん, all within the same percentile range.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, driving repeat business and positive word-of-mouth referrals.
Tokugawa's overall customer satisfaction is 76%, a significant increase of 27.9 percentage points year-over-year. Ehime Prefecture shows a high CSAT of 94%, with substantial growth of 57.4 percentage points. Hiroshima Prefecture shows a CSAT of 73%, with growth of 21.5 percentage points. This indicates a positive trend in customer perception and service quality.
Average check (transaction value) reflects spending habits and pricing strategy, impacting revenue and profitability of the business.
Tokugawa's overall average check is 2.1K JPY, up 2.9% year-over-year, suggesting increased customer spending or pricing adjustments. Hiroshima Prefecture shows an average check of 2.1K JPY with no growth, indicating stable spending habits in this region.
The number of outlets indicates brand reach and market coverage, reflecting expansion strategy and potential revenue streams.
Tokugawa has 12 outlets in Hiroshima Prefecture, representing the largest share. Yamaguchi and Ehime Prefectures each have 1 outlet. This distribution highlights the brand's concentration in Hiroshima Prefecture with smaller presence in Yamaguchi and Ehime.
Identifying top competitors highlights market dynamics, revealing customer preferences and competitive threats, and strategic benchmarking opportunities.
Tokugawa's top competitors based on customer cross-visitation are McDonald's (14.75%), Sukiya (13.11%), Hama Sushi (8.20%), Gyoza no Ohsho (6.56%), and Starbucks (6.56%). This indicates shared customer base with these brands, offering insights into Tokugawa's competitive landscape.
Traffic workload by hours reveals peak operational times, informing staffing, inventory management, and service optimization for enhanced efficiency.
Tokugawa experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload at 12:00 PM (57.82%). Traffic is minimal during early morning hours. This highlights the importance of staffing and resource allocation during peak hours to manage customer demand.
Analyzing consumer segments by gender and generation enables targeted marketing, improving engagement and ROI by aligning messaging with customer preferences.
Tokugawa's customer base shows a higher affinity for women (97) and men (102) slightly over-indexed. Gen X is at 99, Gen Y is at 96, and Gen Z is highly over-indexed at 175. This indicates that Gen Z is strongly represented among Tokugawa's consumers, while Gen X and Y are average affinity.