Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tokugawa performance in the Japan and how they change over time
See what factors influence Tokugawa performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tokugawa' competitors in the Japan
An analysis of Tokugawa' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Tokugawa is in the lower 27% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Tokugawa's market performance is in the lower 27%, indicating a below average market standing. Performance peers in the same percentile range include Shinagawa Birdman, ラ メン道楽, Oasis, Strawberry Fetish, BONGEN COFFEE Tokyo Ginza, and Ribera Steak House.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Tokugawa's overall customer satisfaction is 68%, a significant increase of 21.8 percentage points year-over-year. In Hiroshima Prefecture, customer satisfaction is 62%, with a growth of 15.6 percentage points. CSAT peaked at 86.11% in June 2025, dropping to 39.39% by August 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Tokugawa's overall average check is 2000 JPY, up 7.1% year-over-year. In Hiroshima Prefecture, the average check is 2100 JPY, showing no growth. The average check remained consistent at approximately 1590.91 JPY from June to August 2025.
Outlet count indicates market reach and expansion, influencing brand visibility and accessibility.
Tokugawa has 13 outlets in Hiroshima Prefecture, 1 in Yamaguchi Prefecture, and 1 in Ehime Prefecture. Hiroshima Prefecture accounts for 100% of the brand's outlets, while Yamaguchi and Ehime Prefectures each account for 7.69%.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Tokugawa's top competitors based on customer cross-visitation are Sukiya (12.5%), McDonald's (10.42%), 店 (8.33%), 店 (8.33%), and Hama Sushi (8.33%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Tokugawa experiences peak traffic workload between 11:00 and 20:00, with the highest workload at 12:00 (58.69%) and 19:00 (56.76%). Traffic is minimal between 0:00 and 10:00, and significantly decreases after 22:00.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Tokugawa's customer base is predominantly women (90% affinity). Gen Z is overrepresented (178 affinity), while Gen X (99 affinity) and Gen Y (96 affinity) are slightly underrepresented. This suggests a high affinity among younger consumers.