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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Toka performance in the Japan and how they change over time
See what factors influence Toka performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Toka' competitors in the Japan
An analysis of Toka' competitors in the Japan
In Cafés & Restaurants
·Jul – Sep 25
Toka is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Toka's market performance is at the 45th percentile in Japan's Cafe & Restaurants industry, indicating a below average/lagging market position. This suggests Toka captures less foot traffic than many competitors. Performance peers in the same percentile range include: 焼肉ホルモンうちだ, Rokusen, SHINJUKU-TEI, 資さんうどん, Hakata Bar Sumiyoshiya, and 居酒屋革命 酔っ手羽 京都西院店.
Customer satisfaction is crucial for loyalty and growth, reflecting service quality and customer experience effectiveness.
Toka's overall customer satisfaction is 75%, a 6.5 percentage point increase year-over-year, indicating improved customer perception. Chiba Prefecture shows the highest satisfaction at 85%, while Tochigi Prefecture experienced a decrease. The CSAT dynamic data shows a rise from 70.27% in June to 76.48% in August 2025.
Average check reflects customer spending habits and pricing strategy effectiveness, impacting revenue per transaction.
Toka's overall average check is 1.4K JPY, an 11.4% increase year-over-year, suggesting customers are spending more per visit. Aichi Prefecture has the highest average check at 1.5K JPY. The average check has increased from 1404.76 JPY in June to 1465.52 JPY in August 2025.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy.
Toka has the most outlets in Chiba Prefecture (4), followed by Aichi Prefecture (3). Saitama and Kanagawa Prefectures each have 2 outlets, while Hyogo and Tochigi Prefectures each have 1. This distribution shows Toka's stronger presence in certain regions of Japan.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base for strategic positioning.
Toka's top competitors based on customer cross-visitation are 店 (8.24%), 店 (7.14%), McDonald's (7.14%), Yoshinoya (6.04%), and Starbucks (5.49%). This indicates that customers who visit Toka also frequently visit these establishments, suggesting they are direct competitors in the Cafe & Restaurants industry.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation for optimal service.
Toka experiences peak traffic workload between 11:00 and 20:00, with the highest workload at 12:00 (61.4). Traffic is minimal between 0:00 and 9:00. This data suggests Toka's business is primarily concentrated during lunch and dinner hours.
Understanding consumer segments by gender and generation enables targeted marketing and product development strategies.
Women are overrepresented among Toka's consumers (90 affinity index), while men are even more overrepresented (108 affinity index). Gen X is highly overrepresented (139 affinity index), Gen Y is slightly underrepresented (96 affinity index), and Gen Z is slightly overrepresented (107 affinity index).