Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Tierra Querida performance in the Colombia and how they change over time
See what factors influence Tierra Querida performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Tierra Querida' competitors in the Colombia
An analysis of Tierra Querida' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Tierra Querida is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry in Colombia.
Tierra Querida's market performance is in the top 1% indicating a leading position. This suggests a strong brand preference. Performance peers in a similar range include Sazón Caribe restaurant, Storia D'amore, BBC, La patada fútbol y café., Delirio Exquisito, and Rodizio San Fernando.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term sustainability.
Tierra Querida has an overall CSAT of 71%, up 1.8pp year-over-year, indicating improved customer satisfaction. RAP Eje Cafetero shows 86% CSAT, with -3.7pp decrease, while RAP del Agua y la Montaña has 69% CSAT, with +2.3pp increase. Customer satisfaction fluctuated between 65.83% and 73.33% from April to June 2025.
Average check (Avg Check) indicates spending per customer, reflecting menu pricing, customer purchasing behavior and profitability.
Tierra Querida's overall average check is 28.5K COP, a 3.4% increase year-over-year. RAP del Agua y la Montaña has the highest average check at 29.6K COP, while RAP Eje Cafetero is 24.6K COP. The average check varied from 25550.46 COP to 31684.78 COP between April and June 2025.
Number of outlets indicates brand reach and market presence, reflecting expansion strategy and potential revenue streams.
Tierra Querida has 31 outlets in RAP del Agua y la Montaña, 4 in RAP Eje Cafetero, 3 in RAP Pacífico, 2 in RAP (Especial) Central, and 1 in RAP Caribe. The highest concentration of outlets is in RAP del Agua y la Montaña.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
Tierra Querida's top competitors based on cross-visitation are Frisby (5.10%), Crepes & Waffles (3.82%), Pigasus (3.18%), La Miguería (2.87%), and Domino's Pizza (2.55%). This indicates that customers who visit Tierra Querida also frequently visit these brands.
Traffic workload by hour reveals peak hours, allowing for efficient staffing and resource allocation to meet customer demand.
Tierra Querida experiences peak traffic workload between 18:00 and 21:00, with the highest traffic around 20:00 (55.57%). The lowest traffic is observed between 2:00 and 6:00. This data informs staffing and resource management.
Consumer segments reveal demographic preferences, enabling targeted marketing and tailored experiences to enhance customer engagement.
Women (75% affinity) and Gen X (142% affinity) show high affinity. Men are represented at 116%, and Gen Y is represented at 108%. These affinity values helps to understand consumer preferences.