Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Shack performance in the Norway and how they change over time
See what factors influence The Shack performance in the Norway and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Shack' competitors in the Norway
An analysis of The Shack' competitors in the Norway
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Shack is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Shack's Market Performance is at the 96th percentile, indicating a leading position in the Norway Cafe & Restaurants industry. This places The Shack in the top 4% of brands, indicating strong market presence and customer preference. Performance peers in the same percentile range include The kiosk at Nesset, Fløy, Kalas & Canasta, Flam Bakery, Sødahlhuset and Hungry Birds.
Customer Satisfaction reveals loyalty and service quality, critical for retention and positive word-of-mouth, directly impacting revenue.
The Shack's overall customer satisfaction is 81%, a decrease of 8.1 percentage points year-over-year. Rogaland county shows 83% satisfaction, a decrease of 6.4 percentage points. This indicates a need to investigate factors impacting customer experience to address the declining satisfaction trend.
Average Check reflects spending per customer, indicating pricing strategy effectiveness and customer perceived value, directly impacting revenue.
The Shack's average check is 263.5 NOK, an increase of 8.3% year-over-year. Rogaland county shows an average check of 264.8 NOK, with 0% growth. This suggests successful pricing strategies and increased customer spending, although regional variations exist.
Number of Outlets indicates market reach and brand accessibility, driving overall revenue potential through increased customer touchpoints.
The Shack has 12 outlets in Rogaland and 1 in Østfold. This distribution highlights Rogaland as a key market. Expanding outlet presence in other regions could increase overall market share and brand visibility.
Competitor analysis reveals market dynamics, customer preferences, and competitive threats, informing strategic positioning and differentiation efforts.
The top competitors for The Shack based on customer cross-visitation are McDonald's (37.93%), Pizzabakeren (24.14%), and Egon (10.34%). Oxe Burger and Fiskerfruen Sirevåg AS each have 6.90% cross-visitation. This indicates a significant overlap in customer base with fast-food and casual dining chains, suggesting these are primary competitors.
Traffic Workload analysis reveals peak hours and customer flow, optimizing staffing, inventory, and promotions for efficient service and maximized sales.
The Shack experiences peak traffic workload between 15:00 and 21:00, with the highest workload at 17:00-19:00. There is almost no activity between 0:00 and 10:00. This data suggests optimizing staffing and promotional activities to align with peak hours to maximize sales and customer satisfaction.
Consumer segment insights enable targeted marketing, tailoring products and messages to resonate with specific demographics, enhancing engagement and ROI.
The Shack's consumer base shows high affinity among men (129 index) compared to women (47 index). Gen X and Gen Y shows similar values (103 and 105 index). Marketing strategies should consider appealing to male consumers, as well as consumers from Gen X and Y.