Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Norway and how they change over time
See what factors influence McDonald's performance in the Norway and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Norway
An analysis of McDonald's' competitors in the Norway
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's, with a market performance of 99 in Norway's cafe & restaurant industry, is a leading brand. This high percentile indicates strong market dominance and customer preference compared to peers like Burger King, Egon, Peppes Pizza, Olivia, Curry And Ketchup and Pizzabakeren.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand perception. Declining CSAT signals potential issues needing attention.
McDonald's overall CSAT in Norway is 38%, a decrease of 5.8 percentage points year-over-year. Troms og Finnmark shows the highest CSAT (56%), while Møre og Romsdal experienced a significant drop (-19.7pp). Vestfold and Østfold improved. The CSAT fluctuates monthly, peaking in June 2025.
Average check reveals spending habits and pricing effectiveness. Monitoring changes informs revenue strategies and customer value assessment.
McDonald's average check in Norway is 188.2 NOK, up 3.5% year-over-year. Akershus has the highest average check (210.5 NOK). Average check saw monthly fluctuation from May to July 2025, peaking in June.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience and market saturation potential.
McDonald's has the most outlets in Rogaland and Akershus (9 each) in Norway. Innlandet, Vestland, and Viken each have 7 outlets. Vestfold og Telemark have the fewest, with 3 outlets.
Understanding competitors' appeal aids in refining strategies to attract and retain customers, enhancing competitive positioning and market share.
Burger King is McDonald's top competitor in Norway with a cross-visitation rate of 17.95%. Other notable competitors include Egon (5.96%), Peppes Pizza (5.60%), Pizzabakeren (5.19%), and Deli de Luca (2.80%).
Analyzing traffic workload by hour helps optimize staffing and resource allocation, ensuring efficient operations and customer service.
McDonald's in Norway experiences peak traffic between 14:00 and 16:00 (2 PM - 4 PM), with the highest workload at 16:00. Traffic is lowest between 4:00 and 6:00, indicating significantly reduced activity during early morning hours.
Analyzing consumer segments informs targeted marketing and positioning strategies. Gender and generational insights are crucial for tailored messaging.
Women show a high affinity (72%) towards McDonald's, while Men (115%) are overrepresented, suggesting stronger engagement relative to the average consumer. Gen X (105%), Gen Y (101%), and Gen Z (107%) all demonstrate affinity for the brand, with Gen Z being the most overrepresented.