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Managing Partner, Global Business Development
See what factors influence The Chopped Leaf performance in the Canada and how they change over time
See what factors influence The Chopped Leaf performance in the Canada and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Chopped Leaf' competitors in the Canada
An analysis of The Chopped Leaf' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Chopped Leaf is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength, and customer preference within the industry.
The Chopped Leaf holds the 99th percentile, indicating a leading market position. This signifies it captures a disproportionately large share of customer traffic compared to its peers. Performance peers in the same range include Shoeless Joe's Sports Grill and Pi Co. Pizza Bar.
Customer satisfaction (CSAT) reflects brand perception, loyalty, and likelihood of repeat business, crucial for sustainable growth.
Overall CSAT for The Chopped Leaf is 77%, a decrease of 8.7 percentage points year-over-year. Nova Scotia shows the highest CSAT at 94% with an increase of 9.7 percentage points, while British Columbia has the lowest at 66%. The general downward trend suggests potential service or product issues needing attention.
Average check indicates customer spending per visit, reflecting menu pricing, order value, and customer purchasing habits.
The Chopped Leaf's overall average check is $20.4 CAD, down 1.4% year-over-year. Alberta has the highest average check at $21.2 CAD. The decreasing trend suggests customers are spending less per visit, which might require analysis of pricing strategies or promotional offers.
Competitor analysis identifies key rivals, customer overlap, and competitive intensity to inform strategic positioning and differentiation.
McDonald's (9.83%) and Tim Hortons (8.96%) are the top competitors based on customer cross-visitation. This means a notable percentage of The Chopped Leaf customers also visit these establishments. Understanding why this occurs is crucial for retaining customers.
Consumer segments inform targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Women (affinity index 124) and Gen X (affinity index 143) are overrepresented among The Chopped Leaf's customers, indicating high affinity. Conversely, men (affinity index 83) and Gen Z (affinity index 46) are underrepresented, suggesting a weaker connection with the brand compared to the average consumer.