Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Best Açaí performance in the Brazil and how they change over time
See what factors influence The Best Açaí performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Best Açaí' competitors in the Brazil
An analysis of The Best Açaí' competitors in the Brazil
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Best Açaí holds a leading market position in Brazil's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1%. This strong position indicates a significant market share and high customer preference. Performance peers like Osnir Hamburger, Five Sport Bar, Chapa Quente Dona Francisca, Frontera, Rubaiyat and Sukiya have similar market positions.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and future growth.
The Best Açaí shows a high overall CSAT of 94%, with a slight decrease of 3.5 percentage points year-over-year. Regional CSAT scores are also high, ranging from 94% to 95%, but all regions show a decrease. This indicates generally happy customers, but highlights a need to investigate the cause of the slight decline across all regions to maintain positive sentiment.
Average check is a key indicator of customer spending habits and contributes directly to revenue.
The Best Açaí's overall average check is 33.9 BRL, marking a significant increase of 20.7% year-over-year. The Southeast Region has the highest average check (34.2 BRL), while the South Region's average check is 32.1 BRL. This growth in average check suggests increased spending per customer, positively impacting revenue streams.
The number of outlets indicates a brand's physical presence and market reach within a specific region.
The Best Açaí has the most outlets in the South Region (20), followed by the Southeast Region (9), and the Central-West Region (3). This distribution of outlets reflects the brand's focus and market penetration across different regions within Brazil.
Understanding key competitors and customer cross-visitation informs strategic positioning and helps retain customers.
The Best Açaí's customers also visit McDonald's (8.31% cross-visitation) and Burger King (4.65%). The cross-visitation rate with The Best Açaí is 3.32%. This highlights the competitive landscape and customer preferences for fast food chains in addition to açaí offerings.
Traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
The Best Açaí experiences peak traffic between 16:00 and 17:00, with the highest workload at 52.95. Traffic gradually increases from 0.09 at 9:00, indicating a need for more resources during afternoon and evening hours.
Understanding consumer segments allows for tailored marketing and product offerings to maximize engagement.
Women (affinity index 107) are overrepresented among The Best Açaí's consumers, while men (94) are underrepresented. Gen Z (183) and Gen Y (106) show high affinity, while Gen X (41) demonstrates a lower affinity. These insights suggest high brand engagement with younger consumers, particularly women.
