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See what factors influence The Beer Factory performance in the Malaysia and how they change over time
See what factors influence The Beer Factory performance in the Malaysia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Beer Factory' competitors in the Malaysia
An analysis of The Beer Factory' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Beer Factory is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's foot traffic share, indicating competitive strength and customer preference within the cafe & restaurants industry.
The Beer Factory ranks in the top 1% in Malaysia's cafe & restaurants, marking it as a leading brand. This high percentile indicates a strong market position, suggesting customer preference and effective competitive strategy. Peers within similar range include MIXUE Youth City Nilai, Smoked Kingdom By Don Daniyal, Potato Corner, Dapor Che Lah, 晨陽 UNCLESAM KOPI, and LUT Gastrobar.
Customer satisfaction reflects brand perception and loyalty, crucial for retention and growth in the competitive cafe & restaurants market.
The Beer Factory boasts a high overall customer satisfaction (CSAT) of 94%, up 3 percentage points year-over-year. Penang leads with 99% CSAT, followed by Kuala Lumpur (95%) and Selangor (94%), all showing positive growth. These high scores indicate strong customer experiences and loyalty across key states in Malaysia.
Average check indicates customer spending per visit, vital for revenue analysis and understanding customer purchasing behavior.
The overall average check for The Beer Factory is 100.5 MYR, reflecting a 8.2% decrease year-over-year. Penang has the highest average check at 158.1 MYR. Selangor has 81.3 MYR, while Kuala Lumpur records 75.8 MYR. The trend indicates that customers spent less.
Outlet count signifies brand reach and market presence, impacting accessibility and potential customer base in Malaysia.
The Beer Factory has a total of 13 outlets across Malaysia. Selangor leads with 4 outlets, followed by Penang and Kuala Lumpur with 3 each. Sabah has 2, and Malacca has 1. The distribution of outlets indicates varying levels of market penetration across different states.
Competitor analysis identifies key rivals and customer overlap, crucial for strategic positioning and gaining a competitive edge.
McDonald's is a leading competitor with a cross-visitation rate of 3.28%. Other notable competitors include BIG BOSS @ PUBLIKA, KFC, Restoran Foo Hing Dim Sum, and DÔME, each with a cross-visitation rate of 2.46%. These insights help understand customer preferences and competitive dynamics.
Traffic workload patterns reveal peak hours and customer flow, enabling optimized staffing and resource allocation for The Beer Factory.
Traffic workload peaks between 8 PM and 10 PM, with the highest workload at 10 PM (56.27) and 11 PM (58.79), indicating the busiest hours for The Beer Factory. Conversely, traffic is minimal between 2 AM and 6 AM. These trends help optimize staffing and resource allocation to match customer demand.
Understanding consumer segments allows targeted marketing, aligning products and messaging to resonate with specific demographic groups.
The Beer Factory's consumer base shows affinity of 116 for Men and 81 for Women. Among generations, Gen Y indexes highly at 130, while Gen X is under-indexed at 19, and Gen Z is 92. These affinities inform targeted marketing and positioning, optimizing engagement with key customer groups.