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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Thai Town Cuisine performance in the Taiwan and how they change over time
See what factors influence Thai Town Cuisine performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Thai Town Cuisine' competitors in the Taiwan
An analysis of Thai Town Cuisine' competitors in the Taiwan
In Cafés & Restaurants
·Jun – Aug 25
Thai Town Cuisine is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Thai Town Cuisine holds a leading market position in Taiwan's Cafe & Restaurants industry with a percentile of 99. This indicates a very strong competitive standing. Competitors in a similar range include Woosa (99).
Customer satisfaction (CSAT) indicates how well a brand meets customer expectations, directly impacting loyalty and revenue.
Thai Town Cuisine's overall CSAT is 70%, a decrease of 20 percentage points year-over-year. CSAT varies across cities, with Taipei at 78% and Hsinchu at 67%. This decline suggests a need to address factors impacting customer experience.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and perceived value.
The overall average check for Thai Town Cuisine is 851.4 TWD, a 1.1% increase year-over-year. Hsinchu has the highest average check (975 TWD). This growth suggests customers are spending slightly more per visit.
Outlet count indicates brand reach and market presence, crucial for accessibility and growth.
Thai Town Cuisine has the most outlets in New Taipei and Taipei (11 each). Kaohsiung follows with 7 outlets. The distribution highlights key markets for the brand within Taiwan.
Identifying key competitors helps refine strategies by understanding customer choices and market dynamics.
Top competitors for Thai Town Cuisine include Starbucks (8.63% cross-visitation), McDonald's (5.76%), and Din Tai Fung (3.02%). This indicates a customer overlap with global and local brands.
Traffic workload reveals peak hours, enabling staffing and resource optimization for better customer service.
Thai Town Cuisine experiences peak traffic workload between 11:00 and 21:00, with the highest activity around 18:00-19:00. This highlights the need for optimal staffing during these hours.
Understanding consumer segments enables targeted marketing and product development tailored to specific groups.
Thai Town Cuisine's customer base shows a higher affinity towards women (106 Index), and Gen X (173 Index), while Gen Z (109 Index). Gen Y is under-indexed (73 Index). This suggests marketing should focus on the preferences of women and Gen X.